---
title: "Airwaves vs Extra: Which is searched more?"
description: "Which is more popular in search, Airwaves or Extra? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/airwaves-vs-extra"
publisher: "Brandwave"
---

# Airwaves vs Extra: Which is searched more?

Which is more popular in search, Airwaves or Extra? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airwaves and Extra
- **Competitive set**: Chewing gum and mint brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Airwaves Share of Search**: 5.5%
- **Extra Share of Search**: 10.3%

## Which is more popular in search, Airwaves or Extra?

- In September 2026, Extra had more branded searches than Airwaves among chewing gum and mint brands worldwide. Extra was estimated to have 76.4K branded searches compared to Airwaves’ 40.5K, and held a 10.3% Share of Search versus Airwaves’ 5.5%.
- The lead changed hands 2 times in the 12 months ending September 2026: Airwaves took it in January 2026, Extra took it in February 2026.
- Across the 12 months ending September 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands worldwide moved from 6.7% to 5.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Extra’s estimated Share of Search among chewing gum and mint brands worldwide moved from 10.2% to 10.3%, and its estimated monthly branded searches moved from 75.9K to 76.4K.

## How did search popularity change for chewing gum and mint brands worldwide in September 2026?

- In September 2026, Extra lost estimated Share of Search among chewing gum and mint brands worldwide, from 11.3% to 10.3%.
- In September 2026, Airwaves lost estimated Share of Search among chewing gum and mint brands worldwide, from 6% to 5.5%.

## Month by month

| Month | Airwaves estimated searches | Airwaves Share of Search | Airwaves rank | Extra estimated searches | Extra Share of Search | Extra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 6.7% | 4 | 75.9K | 10.2% | 3 |
| Nov 2025 | 49.5K | 7.5% | 4 | 62.4K | 9.4% | 3 |
| Dec 2025 | 40.5K | 6.3% | 4 | 62.4K | 9.7% | 3 |
| Jan 2026 | 74K | 9.8% | 3 | 62.4K | 8.3% | 4 |
| Feb 2026 | 49.5K | 7.9% | 4 | 62.1K | 9.9% | 3 |
| Mar 2026 | 49.5K | 7.3% | 4 | 75.9K | 11.2% | 3 |
| Apr 2026 | 49.5K | 7.3% | 4 | 75.9K | 11.2% | 3 |
| May 2026 | 40.5K | 5.5% | 4 | 75.9K | 10.3% | 3 |
| Jun 2026 | 40.5K | 6.2% | 4 | 62.4K | 9.5% | 3 |
| Jul 2026 | 40.5K | 6.4% | 4 | 51.4K | 8.1% | 3 |
| Aug 2026 | 40.5K | 6% | 4 | 75.9K | 11.3% | 3 |
| Sep 2026 | 40.5K | 5.5% | 4 | 76.4K | 10.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Airwaves’ and Extra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airwaves**: Measured on the search term “airwaves”.
- **Extra**: Measured on the search terms “extra gum” and “extra sweet tea”, summed into one figure.

- [Airwaves profile](/demand/global-en/brands/airwaves)
- [Extra profile](/demand/global-en/brands/extra)
- [All chewing gum and mint brands worldwide](/demand/global-en/categories/chewing-gum-and-mint-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airwaves or Extra?

In September 2026, Extra had more branded searches than Airwaves among chewing gum and mint brands worldwide. Extra was estimated to have 76.4K branded searches compared to Airwaves’ 40.5K, and held a 10.3% Share of Search versus Airwaves’ 5.5%.

## Cite this page

Brandwave. "Airwaves vs Extra: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airwaves-vs-extra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airwaves-vs-extra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.