---
title: "Airwallex vs SAP Concur: Which is searched more?"
description: "Is Airwallex or SAP Concur more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Expense management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/airwallex-vs-sap-concur"
publisher: "Brandwave"
---

# Airwallex vs SAP Concur: Which is searched more?

Is Airwallex or SAP Concur more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Expense management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airwallex and SAP Concur
- **Competitive set**: Expense management platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Airwallex Share of Search**: 12.7%
- **SAP Concur Share of Search**: 20.4%

## Is Airwallex or SAP Concur more popular in search?

- In September 2026, SAP Concur had more branded searches than Airwallex among expense management platforms worldwide. SAP Concur had about 267,000 branded searches, while Airwallex had 166,000. SAP Concur made up 20.4% of all expense management platform searches we track, and Airwallex accounted for 12.7%.
- SAP Concur was ahead of Airwallex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Airwallex’s share of searches among expense management platforms worldwide moved from 10.1% to 12.7%, and its estimated monthly branded searches moved from 136K to 166K.
- Across the 12 months ending September 2026, SAP Concur’s share of searches among expense management platforms worldwide moved from 20.1% to 20.4%, and its estimated monthly branded searches moved from 270K to 267K.

## Top expense management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airwallex and SAP Concur were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. SAP Concur was listed before Airwallex in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ramp | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Expensify | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| SAP Concur | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Zoho Expense | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Brex | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Navan | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Airwallex | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Rydoo | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Certify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Emburse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pleo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about expense management platforms

- Asked ChatGPT "Which expense management platform should I use?": 1. Ramp, 2. Expensify, 3. Zoho Expense
- Asked ChatGPT "What are the best expense management platforms?": 1. Ramp, 2. Expensify, 3. Brex, 4. SAP Concur, 5. Zoho Expense, 6. Navan, 7. Airwallex
- Asked ChatGPT "What's the best expense management platform for a small finance team?": 1. Ramp, 2. Expensify, 3. Zoho Expense, 4. Brex
- Searched Google, AI Overview "expense management software": 1. SAP Concur, 2. Ramp, 3. Expensify, 4. Navan, 5. Zoho Expense, 6. Airwallex
- Searched Google, AI Overview "expense management platform": 1. SAP Concur, 2. Ramp, 3. Expensify, 4. Zoho Expense, 5. Airwallex, 6. Rydoo

Not named in any answer: Certify, Emburse and Pleo.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for expense management platforms worldwide in September 2026?

- In September 2026, SAP Concur gained share of searches among expense management platforms worldwide, from 17.1% to 20.4%.
- In September 2026, Airwallex lost share of searches among expense management platforms worldwide, from 15.8% to 12.7%.

## Month by month

| Month | Airwallex estimated searches | Airwallex Share of Search | Airwallex rank | SAP Concur estimated searches | SAP Concur Share of Search | SAP Concur rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 136K | 10.1% | 4 | 270K | 20.1% | 2 |
| Nov 2025 | 136K | 12.5% | 4 | 221K | 20.2% | 2 |
| Dec 2025 | 202K | 17.8% | 3 | 218K | 19.2% | 1 |
| Jan 2026 | 202K | 14.1% | 4 | 223K | 15.5% | 3 |
| Feb 2026 | 202K | 17.1% | 3 | 223K | 18.8% | 2 |
| Mar 2026 | 202K | 15.3% | 3 | 270K | 20.4% | 2 |
| Apr 2026 | 202K | 15.6% | 3 | 267K | 20.7% | 2 |
| May 2026 | 202K | 16.5% | 3 | 222K | 18.1% | 2 |
| Jun 2026 | 202K | 15.9% | 3 | 266K | 21% | 2 |
| Jul 2026 | 202K | 16.7% | 3 | 220K | 18.1% | 2 |
| Aug 2026 | 202K | 15.8% | 3 | 220K | 17.1% | 2 |
| Sep 2026 | 166K | 12.7% | 3 | 267K | 20.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Airwallex’s and SAP Concur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airwallex**: Measured on the search terms “airwallex”, “airwallex business”, “airwallex checkout”, “airwallex fees”, “airwallex pay”, “airwallex payment” and “airwallex yield”, summed into one figure.
- **SAP Concur**: Measured on the search terms “concur app”, “concur expense”, “concur expense app”, “concur expense management”, “concur expense software”, “concur expenseit”, “concur mobile app”, “concur travel”, “concur travel app”, “SAP Concur”, “sap concur app”, “sap concur expense”, “sap concur expenseit”, “sap concur software” and “sap concur travel”, summed into one figure.

- [Airwallex profile](/demand/global-en/brands/airwallex)
- [SAP Concur profile](/demand/global-en/brands/sap-concur)
- [All expense management platforms worldwide](/demand/global-en/categories/expense-management-platforms): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Airwallex or SAP Concur more popular in search?

In September 2026, SAP Concur had more branded searches than Airwallex among expense management platforms worldwide. SAP Concur had about 267,000 branded searches, while Airwallex had 166,000. SAP Concur made up 20.4% of all expense management platform searches we track, and Airwallex accounted for 12.7%.

## Cite this page

Brandwave. "Airwallex vs SAP Concur: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airwallex-vs-sap-concur

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airwallex-vs-sap-concur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
