--- title: "Airtable vs SmartSuite: Which is searched more?" description: "Is Airtable or SmartSuite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the No-code database platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/airtable-vs-smartsuite" publisher: "Brandwave" --- # Airtable vs SmartSuite: Which is searched more? Is Airtable or SmartSuite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the No-code database platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airtable and SmartSuite - **Competitive set**: No-code database platforms - **Market**: Global - **Month measured**: Sep 2026 - **Airtable Share of Search**: 90.2% - **SmartSuite Share of Search**: 1.1% ## Is Airtable or SmartSuite more popular in search? - In September 2026, Airtable had more branded searches than SmartSuite among no-code database platforms worldwide. Airtable had about 678,000 branded searches, while SmartSuite had 8,100. Airtable made up 90.2% of all no-code database platform searches we track, and SmartSuite accounted for 1.1%. - Airtable was ahead of SmartSuite in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Airtable’s share of searches among no-code database platforms worldwide moved from 89.7% to 90.2%, and its estimated monthly branded searches moved from 680K to 678K. - Across the 12 months ending September 2026, SmartSuite’s share of searches among no-code database platforms worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top no-code database platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Airtable appeared in all five answers. SmartSuite was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Airtable was listed before SmartSuite in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airtable | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Baserow | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Notion | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SmartSuite | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | NocoDB | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Softr | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | SeaTable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stackby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about no-code database platforms - Asked ChatGPT "Which no-code database platform should I use?": 1. Airtable, 2. Baserow, 3. Notion, 4. SmartSuite - Asked ChatGPT "What are the best no-code database platforms?": 1. Airtable, 2. Baserow, 3. NocoDB, 4. Softr - Asked ChatGPT "What's the best no-code database platform for a small team workflow?": 1. Airtable, 2. Baserow, 3. Notion, 4. SmartSuite, 5. Softr - Searched Google, AI Overview "no-code database platform": 1. Airtable, 2. Baserow, 3. NocoDB, 4. Softr - Searched Google, AI Overview "collaborative database": 1. Notion, 2. Airtable Not named in any answer: SeaTable and Stackby. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for no-code database platforms worldwide in September 2026? - In September 2026, SmartSuite fell from 4th to 5th among no-code database platforms worldwide. ## Month by month | Month | Airtable estimated searches | Airtable Share of Search | Airtable rank | SmartSuite estimated searches | SmartSuite Share of Search | SmartSuite rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 680K | 89.7% | 1 | 9.9K | 1.3% | 4 | | Nov 2025 | 556K | 87.9% | 1 | 9.9K | 1.6% | 4 | | Dec 2025 | 455K | 87% | 1 | 8.1K | 1.5% | 4 | | Jan 2026 | 680K | 88.9% | 1 | 9.9K | 1.3% | 4 | | Feb 2026 | 679K | 89.7% | 1 | 9.9K | 1.3% | 4 | | Mar 2026 | 680K | 89.1% | 1 | 9.9K | 1.3% | 4 | | Apr 2026 | 556K | 88% | 1 | 8.1K | 1.3% | 5 | | May 2026 | 556K | 88.2% | 1 | 8.1K | 1.3% | 4 | | Jun 2026 | 679K | 89.7% | 1 | 8.1K | 1.1% | 4 | | Jul 2026 | 556K | 87.9% | 1 | 8.1K | 1.3% | 4 | | Aug 2026 | 678K | 89.8% | 1 | 8.1K | 1.1% | 4 | | Sep 2026 | 678K | 90.2% | 1 | 8.1K | 1.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Airtable’s and SmartSuite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airtable**: Measured on the search terms “airtable”, “airtable app”, “airtable database”, “airtable no code”, “airtable platform”, “airtable software”, “database airtable” and “no code airtable”, summed into one figure. - **SmartSuite**: Measured on the search term “smartsuite”. - [Airtable profile](/demand/global-en/brands/airtable) - [SmartSuite profile](/demand/global-en/brands/smartsuite) - [All no-code database platforms worldwide](/demand/global-en/categories/no-code-database-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Airtable or SmartSuite more popular in search? In September 2026, Airtable had more branded searches than SmartSuite among no-code database platforms worldwide. Airtable had about 678,000 branded searches, while SmartSuite had 8,100. Airtable made up 90.2% of all no-code database platform searches we track, and SmartSuite accounted for 1.1%. ## Cite this page Brandwave. "Airtable vs SmartSuite: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airtable-vs-smartsuite This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airtable-vs-smartsuite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.