--- title: "Apple AirPods vs Soundcore: Which is searched more?" description: "Is Apple AirPods or Soundcore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wireless earbud brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/airpods-vs-soundcore" publisher: "Brandwave" --- # Apple AirPods vs Soundcore: Which is searched more? Is Apple AirPods or Soundcore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wireless earbud brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple AirPods and Soundcore - **Competitive set**: Wireless earbud brands - **Market**: Global - **Month measured**: Sep 2026 - **Apple AirPods Share of Search**: 58.2% - **Soundcore Share of Search**: 2.1% ## Is Apple AirPods or Soundcore more popular in search? - In September 2026, Apple AirPods had more branded searches than Soundcore among wireless earbud brands worldwide. Apple AirPods had about 14.9 million branded searches, while Soundcore had 550,000. Apple AirPods made up 58.2% of all wireless earbud brand searches we track, and Soundcore accounted for 2.1%. - Apple AirPods was ahead of Soundcore in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple AirPods’ share of searches among wireless earbud brands worldwide moved from 63.5% to 58.2%, and its estimated monthly branded searches moved from 16.6M to 14.9M. - Across the 12 months ending September 2026, Soundcore’s share of searches among wireless earbud brands worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 450K to 550K. ## Top wireless earbud brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple AirPods appeared in all five answers. Soundcore was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Soundcore was listed before Apple AirPods in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple AirPods | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Soundcore | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Samsung | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Beats | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Jabra | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | JBL | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Skullcandy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wireless earbud brands - Asked ChatGPT "Which wireless earbud brand should I buy?": 1. Sony, 2. Bose, 3. Samsung, 4. Soundcore, 5. Apple AirPods - Asked ChatGPT "What are the best wireless earbud brands?": 1. Sony, 2. Bose, 3. Samsung, 4. Soundcore, 5. Jabra, 6. Beats, 7. JBL, 8. Apple AirPods - Asked ChatGPT "What's the best wireless earbud brand for everyday listening?": 1. Sony, 2. Apple AirPods, 3. Bose, 4. Samsung - Searched Google, AI Overview "best wireless earbuds": 1. Sony, 2. Apple AirPods, 3. Bose, 4. Soundcore, 5. Beats - Searched Google, AI Overview "noise cancelling earbuds": 1. Sony, 2. Soundcore, 3. Apple AirPods, 4. Bose, 5. Beats, 6. JBL Not named in any answer: Skullcandy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for wireless earbud brands worldwide in September 2026? - In September 2026, Apple AirPods gained share of searches among wireless earbud brands worldwide, from 54.2% to 58.2%. - Estimated monthly branded searches for Soundcore worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026. ## Month by month | Month | Apple AirPods estimated searches | Apple AirPods Share of Search | Apple AirPods rank | Soundcore estimated searches | Soundcore Share of Search | Soundcore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.6M | 63.5% | 1 | 450K | 1.7% | 6 | | Nov 2025 | 21M | 62.5% | 1 | 550K | 1.6% | 6 | | Dec 2025 | 21M | 62.1% | 1 | 550K | 1.6% | 6 | | Jan 2026 | 14.4M | 57.4% | 1 | 450K | 1.8% | 6 | | Feb 2026 | 11.1M | 56.4% | 1 | 450K | 2.3% | 6 | | Mar 2026 | 12.9M | 59.2% | 1 | 450K | 2.1% | 6 | | Apr 2026 | 11.1M | 52.9% | 1 | 450K | 2.2% | 6 | | May 2026 | 11.1M | 53.6% | 1 | 550K | 2.7% | 5 | | Jun 2026 | 11.5M | 54.5% | 1 | 550K | 2.6% | 5 | | Jul 2026 | 11.5M | 53.4% | 1 | 450K | 2.1% | 6 | | Aug 2026 | 12.6M | 54.2% | 1 | 550K | 2.4% | 6 | | Sep 2026 | 14.9M | 58.2% | 1 | 550K | 2.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple AirPods’ and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple AirPods**: Measured on the search terms “airpods”, “airpods 4”, “airpods pro” and “airpods pro 3”, summed into one figure. - **Soundcore**: Measured on the search term “soundcore”. - [Apple AirPods profile](/demand/global-en/brands/airpods) - [Soundcore profile](/demand/global-en/brands/soundcore) - [All wireless earbud brands worldwide](/demand/global-en/categories/wireless-earbud-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple AirPods or Soundcore more popular in search? In September 2026, Apple AirPods had more branded searches than Soundcore among wireless earbud brands worldwide. Apple AirPods had about 14.9 million branded searches, while Soundcore had 550,000. Apple AirPods made up 58.2% of all wireless earbud brand searches we track, and Soundcore accounted for 2.1%. ## Cite this page Brandwave. "Apple AirPods vs Soundcore: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airpods-vs-soundcore This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airpods-vs-soundcore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.