---
title: "AirPods vs Skullcandy: Which is searched more?"
description: "Which is more popular in search, AirPods or Skullcandy? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/airpods-vs-skullcandy"
publisher: "Brandwave"
---

# AirPods vs Skullcandy: Which is searched more?

Which is more popular in search, AirPods or Skullcandy? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AirPods and Skullcandy
- **Competitive set**: Headphone brands
- **Market**: Global
- **Month measured**: Sep 2026
- **AirPods Share of Search**: 59.1%
- **Skullcandy Share of Search**: 2.2%

## Which is more popular in search, AirPods or Skullcandy?

- In September 2026, AirPods had more branded searches than Skullcandy among headphone brands worldwide. AirPods was estimated to have 14.9M branded searches compared to Skullcandy’s 550K, and held a 59.1% Share of Search versus Skullcandy’s 2.2%.
- AirPods was ahead of Skullcandy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AirPods’ estimated Share of Search among headphone brands worldwide moved from 63.8% to 59.1%, and its estimated monthly branded searches moved from 16.6M to 14.9M.
- Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among headphone brands worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for headphone brands worldwide in September 2026?

- In September 2026, AirPods gained estimated Share of Search among headphone brands worldwide, from 54.4% to 59.1%.

## Month by month

| Month | AirPods estimated searches | AirPods Share of Search | AirPods rank | Skullcandy estimated searches | Skullcandy Share of Search | Skullcandy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 63.8% | 1 | 550K | 2.1% | 5 |
| Nov 2025 | 21M | 62.9% | 1 | 673K | 2% | 5 |
| Dec 2025 | 21M | 62.1% | 1 | 673K | 2% | 5 |
| Jan 2026 | 14.4M | 57.3% | 1 | 550K | 2.2% | 5 |
| Feb 2026 | 11.1M | 57.1% | 1 | 450K | 2.3% | 5 |
| Mar 2026 | 12.9M | 59.9% | 1 | 550K | 2.5% | 5 |
| Apr 2026 | 11.1M | 53.1% | 1 | 450K | 2.2% | 5 |
| May 2026 | 11.1M | 54.1% | 1 | 450K | 2.2% | 5 |
| Jun 2026 | 11.5M | 54.6% | 1 | 450K | 2.1% | 5 |
| Jul 2026 | 11.5M | 53.3% | 1 | 450K | 2.1% | 5 |
| Aug 2026 | 12.6M | 54.4% | 1 | 550K | 2.4% | 5 |
| Sep 2026 | 14.9M | 59.1% | 1 | 550K | 2.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using AirPods’ and Skullcandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AirPods**: Measured on the search terms “airpods”, “airpods 4”, “airpods pro” and “airpods pro 3”, summed into one figure.
- **Skullcandy**: Measured on the search term “skullcandy”.

- [AirPods profile](/demand/global-en/brands/airpods)
- [Skullcandy profile](/demand/global-en/brands/skullcandy)
- [All headphone brands worldwide](/demand/global-en/categories/headphone-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AirPods or Skullcandy?

In September 2026, AirPods had more branded searches than Skullcandy among headphone brands worldwide. AirPods was estimated to have 14.9M branded searches compared to Skullcandy’s 550K, and held a 59.1% Share of Search versus Skullcandy’s 2.2%.

## Cite this page

Brandwave. "AirPods vs Skullcandy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airpods-vs-skullcandy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airpods-vs-skullcandy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.