---
title: "AirPods vs Sennheiser: Which is searched more?"
description: "Which is more popular in search, AirPods or Sennheiser? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/airpods-vs-sennheiser"
publisher: "Brandwave"
---

# AirPods vs Sennheiser: Which is searched more?

Which is more popular in search, AirPods or Sennheiser? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AirPods and Sennheiser
- **Competitive set**: Headphone brands
- **Market**: Global
- **Month measured**: Sep 2026
- **AirPods Share of Search**: 59.1%
- **Sennheiser Share of Search**: 0.02%

## Which is more popular in search, AirPods or Sennheiser?

- In September 2026, AirPods had more branded searches than Sennheiser among headphone brands worldwide. AirPods was estimated to have 14.9M branded searches compared to Sennheiser’s 4.1K, and held a 59.1% Share of Search versus Sennheiser’s 0.02%.
- AirPods was ahead of Sennheiser in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AirPods’ estimated Share of Search among headphone brands worldwide moved from 63.8% to 59.1%, and its estimated monthly branded searches moved from 16.6M to 14.9M.
- Across the 12 months ending September 2026, Sennheiser’s estimated Share of Search among headphone brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 5K to 4.1K.

## How did search popularity change for headphone brands worldwide in September 2026?

- In September 2026, AirPods gained estimated Share of Search among headphone brands worldwide, from 54.4% to 59.1%.
- Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 12 measured months, from 5K to 4.1K in September 2026.

## Month by month

| Month | AirPods estimated searches | AirPods Share of Search | AirPods rank | Sennheiser estimated searches | Sennheiser Share of Search | Sennheiser rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 63.8% | 1 | 5K | 0.02% | 7 |
| Nov 2025 | 21M | 62.9% | 1 | 5.1K | 0.02% | 7 |
| Dec 2025 | 21M | 62.1% | 1 | 5.1K | 0.02% | 7 |
| Jan 2026 | 14.4M | 57.3% | 1 | 4.2K | 0.02% | 7 |
| Feb 2026 | 11.1M | 57.1% | 1 | 4.2K | 0.02% | 7 |
| Mar 2026 | 12.9M | 59.9% | 1 | 4.2K | 0.02% | 7 |
| Apr 2026 | 11.1M | 53.1% | 1 | 4.2K | 0.02% | 7 |
| May 2026 | 11.1M | 54.1% | 1 | 4.1K | 0.02% | 7 |
| Jun 2026 | 11.5M | 54.6% | 1 | 4.1K | 0.02% | 7 |
| Jul 2026 | 11.5M | 53.3% | 1 | 4K | 0.02% | 7 |
| Aug 2026 | 12.6M | 54.4% | 1 | 4.1K | 0.02% | 7 |
| Sep 2026 | 14.9M | 59.1% | 1 | 4.1K | 0.02% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using AirPods’ and Sennheiser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AirPods**: Measured on the search terms “airpods”, “airpods 4”, “airpods pro” and “airpods pro 3”, summed into one figure.
- **Sennheiser**: Measured on the search terms “headphone sennheiser” and “sennheiser com”, summed into one figure.

- [AirPods profile](/demand/global-en/brands/airpods)
- [Sennheiser profile](/demand/global-en/brands/sennheiser)
- [All headphone brands worldwide](/demand/global-en/categories/headphone-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AirPods or Sennheiser?

In September 2026, AirPods had more branded searches than Sennheiser among headphone brands worldwide. AirPods was estimated to have 14.9M branded searches compared to Sennheiser’s 4.1K, and held a 59.1% Share of Search versus Sennheiser’s 0.02%.

## Cite this page

Brandwave. "AirPods vs Sennheiser: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airpods-vs-sennheiser

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airpods-vs-sennheiser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.