--- title: "Apple AirPods vs BuddyPhones: Which is searched more?" description: "Is Apple AirPods or BuddyPhones more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/airpods-vs-buddyphones" publisher: "Brandwave" --- # Apple AirPods vs BuddyPhones: Which is searched more? Is Apple AirPods or BuddyPhones more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple AirPods and BuddyPhones - **Competitive set**: Headphone brands - **Market**: Global - **Month measured**: Sep 2026 - **Apple AirPods Share of Search**: 68.9% - **BuddyPhones Share of Search**: 0.01% ## Is Apple AirPods or BuddyPhones more popular in search? - In September 2026, Apple AirPods had more branded searches than BuddyPhones among headphone brands worldwide. Apple AirPods had about 14.9 million branded searches, while BuddyPhones had 2,900. Apple AirPods made up 68.9% of all headphone brand searches we track, and BuddyPhones accounted for 0.01%. - Apple AirPods was ahead of BuddyPhones in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple AirPods’ share of searches among headphone brands worldwide moved from 71.1% to 68.9%, and its estimated monthly branded searches moved from 16.6M to 14.9M. - Across the 12 months ending September 2026, BuddyPhones’ share of searches among headphone brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple AirPods was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BuddyPhones did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sennheiser | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Soundcore | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Bowers & Wilkins | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Apple AirPods | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Audio-Technica | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | JBL | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Beats | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Beyerdynamic | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Skullcandy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marshall | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jabra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BuddyPhones | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about headphone brands - Asked ChatGPT "Which headphone brand should I buy?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Soundcore - Asked ChatGPT "What are the best headphone brands?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Apple AirPods, 5. Audio-Technica, 6. Bowers & Wilkins, 7. Soundcore, 8. JBL, 9. Beats, 10. Beyerdynamic - Asked ChatGPT "What's the best headphone brand for everyday listening?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Soundcore, 5. Apple AirPods - Searched Google, AI Overview "best headphones": 1. Sony, 2. Bose, 3. Bowers & Wilkins, 4. Sennheiser - Searched Google, AI Overview "best earbuds": 1. Bose, 2. Sony, 3. Apple AirPods, 4. Soundcore Not named in any answer: Skullcandy, Samsung, Marshall, Jabra and BuddyPhones. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for headphone brands worldwide in September 2026? - In September 2026, Apple AirPods gained share of searches among headphone brands worldwide, from 66.3% to 68.9%. - Estimated monthly branded searches for BuddyPhones worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. ## Month by month | Month | Apple AirPods estimated searches | Apple AirPods Share of Search | Apple AirPods rank | BuddyPhones estimated searches | BuddyPhones Share of Search | BuddyPhones rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.6M | 71.1% | 1 | 2.4K | 0.01% | 15 | | Nov 2025 | 21M | 69.6% | 1 | 2.9K | <0.01% | 15 | | Dec 2025 | 21M | 69.1% | 1 | 3.6K | 0.01% | 15 | | Jan 2026 | 14.4M | 68% | 1 | 2.9K | 0.01% | 15 | | Feb 2026 | 11.1M | 65.5% | 1 | 2.4K | 0.01% | 15 | | Mar 2026 | 12.9M | 67.7% | 1 | 2.9K | 0.02% | 15 | | Apr 2026 | 11.1M | 66.9% | 1 | 2.4K | 0.01% | 15 | | May 2026 | 11.1M | 65.6% | 1 | 2.4K | 0.01% | 15 | | Jun 2026 | 11.5M | 66.8% | 1 | 2.9K | 0.02% | 15 | | Jul 2026 | 11.5M | 66.7% | 1 | 2.9K | 0.02% | 15 | | Aug 2026 | 12.6M | 66.3% | 1 | 3.6K | 0.02% | 15 | | Sep 2026 | 14.9M | 68.9% | 1 | 2.9K | 0.01% | 15 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple AirPods’ and BuddyPhones’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple AirPods**: Measured on the search terms “airpods”, “airpods 4”, “airpods pro” and “airpods pro 3”, summed into one figure. - **BuddyPhones**: Measured on the search term “buddy phones”. - [Apple AirPods profile](/demand/global-en/brands/airpods) - [BuddyPhones profile](/demand/global-en/brands/buddyphones) - [All headphone brands worldwide](/demand/global-en/categories/headphone-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple AirPods or BuddyPhones more popular in search? In September 2026, Apple AirPods had more branded searches than BuddyPhones among headphone brands worldwide. Apple AirPods had about 14.9 million branded searches, while BuddyPhones had 2,900. Apple AirPods made up 68.9% of all headphone brand searches we track, and BuddyPhones accounted for 0.01%. ## Cite this page Brandwave. "Apple AirPods vs BuddyPhones: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airpods-vs-buddyphones This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airpods-vs-buddyphones. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.