---
title: "AirPods vs Bose: Which is searched more?"
description: "Which is more popular in search, AirPods or Bose? Compare estimated monthly branded-search demand and Share of Search inside the Earbud brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/airpods-vs-bose"
publisher: "Brandwave"
---

# AirPods vs Bose: Which is searched more?

Which is more popular in search, AirPods or Bose? Compare estimated monthly branded-search demand and Share of Search inside the Earbud brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AirPods and Bose
- **Competitive set**: Earbud brands
- **Market**: Global
- **Month measured**: Aug 2026
- **AirPods Share of Search**: 58.2%
- **Bose Share of Search**: 10.2%

## Which is more popular in search, AirPods or Bose?

- In August 2026, AirPods had more branded searches than Bose among earbud brands worldwide. AirPods was estimated to have 6.1M branded searches compared to Bose’s 1.1M, and held a 58.2% Share of Search versus Bose’s 10.2%.
- AirPods was ahead of Bose in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AirPods’ estimated Share of Search among earbud brands worldwide moved from 60.4% to 58.2%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among earbud brands worldwide moved from 10.6% to 10.2%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for earbud brands worldwide in August 2026?

- In August 2026, AirPods gained estimated Share of Search among earbud brands worldwide, from 54.2% to 58.2%.
- Bose’s estimated Share of Search among earbud brands worldwide has lost ground for 3 months in a row, from 10.9% to 10.2% in August 2026.

## Month by month

| Month | AirPods estimated searches | AirPods Share of Search | AirPods rank | Bose estimated searches | Bose Share of Search | Bose rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 60.4% | 1 | 1.1M | 10.6% | 3 |
| Nov 2025 | 9.1M | 64% | 1 | 1.7M | 12.1% | 3 |
| Dec 2025 | 9.1M | 64.7% | 1 | 1.6M | 11.7% | 3 |
| Jan 2026 | 6.1M | 58.4% | 1 | 1M | 9.7% | 3 |
| Feb 2026 | 5M | 57.8% | 1 | 836K | 9.7% | 3 |
| Mar 2026 | 6.1M | 62.4% | 1 | 877K | 8.9% | 3 |
| Apr 2026 | 5M | 57.7% | 1 | 876K | 10.1% | 3 |
| May 2026 | 5M | 57.5% | 1 | 946K | 10.9% | 3 |
| Jun 2026 | 5M | 57.5% | 1 | 938K | 10.8% | 3 |
| Jul 2026 | 5M | 54.2% | 1 | 945K | 10.2% | 3 |
| Aug 2026 | 6.1M | 58.2% | 1 | 1.1M | 10.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AirPods’ and Bose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AirPods**: Measured on the search term “airpods”.
- **Bose**: Measured on the search terms “bluetooth speaker bose”, “bose bluetooth speaker”, “bose com”, “bose headphone”, “bose quietcomfort”, “bose soundlink”, “bose speaker”, “headphone bose” and “speaker bose”, summed into one figure.

- [AirPods profile](/demand/global-en/brands/airpods)
- [Bose profile](/demand/global-en/brands/bose)
- [All earbud brands worldwide](/demand/global-en/categories/earbud-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AirPods or Bose?

In August 2026, AirPods had more branded searches than Bose among earbud brands worldwide. AirPods was estimated to have 6.1M branded searches compared to Bose’s 1.1M, and held a 58.2% Share of Search versus Bose’s 10.2%.

## Cite this page

Brandwave. "AirPods vs Bose: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airpods-vs-bose

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airpods-vs-bose. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.