---
title: "Airflow vs dbt: Which is searched more?"
description: "Is Airflow or dbt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data pipeline platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/airflow-vs-dbt"
publisher: "Brandwave"
---

# Airflow vs dbt: Which is searched more?

Is Airflow or dbt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data pipeline platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airflow and dbt
- **Competitive set**: Data pipeline platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Airflow Share of Search**: 1.5%
- **dbt Share of Search**: 6.1%

## Is Airflow or dbt more popular in search?

- In September 2026, dbt had more branded searches than Airflow among data pipeline platforms worldwide. dbt had about 6,600 branded searches, while Airflow had 1,590. dbt made up 6.1% of all data pipeline platform searches we track, and Airflow accounted for 1.5%.
- dbt was ahead of Airflow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Airflow’s share of searches among data pipeline platforms worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 2.3K to 1.6K.
- Across the 12 months ending September 2026, dbt’s share of searches among data pipeline platforms worldwide moved from 5.9% to 6.1%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

## How did search popularity change for data pipeline platforms worldwide in September 2026?

- In September 2026, dbt lost share of searches among data pipeline platforms worldwide, from 8.1% to 6.1%.
- In September 2026, Airflow fell from 6th to 7th among data pipeline platforms worldwide.

## Month by month

| Month | Airflow estimated searches | Airflow Share of Search | Airflow rank | dbt estimated searches | dbt Share of Search | dbt rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3K | 1.4% | 7 | 9.9K | 5.9% | 5 |
| Nov 2025 | 2.1K | 1.6% | 7 | 8.1K | 6.3% | 5 |
| Dec 2025 | 2K | 1.8% | 7 | 8.1K | 7.3% | 4 |
| Jan 2026 | 2.4K | 1.8% | 7 | 8.1K | 6.2% | 5 |
| Feb 2026 | 2.4K | 1.9% | 7 | 8.1K | 6.3% | 5 |
| Mar 2026 | 3.6K | 2.6% | 6 | 9.9K | 7.2% | 5 |
| Apr 2026 | 2.3K | 1.8% | 7 | 8.1K | 6.4% | 5 |
| May 2026 | 2K | 1.7% | 7 | 8.1K | 6.8% | 4 |
| Jun 2026 | 1.7K | 1.4% | 7 | 9.9K | 8.1% | 4 |
| Jul 2026 | 1.7K | 1.5% | 7 | 9.9K | 8.9% | 4 |
| Aug 2026 | 1.9K | 1.9% | 6 | 8.1K | 8.1% | 4 |
| Sep 2026 | 1.6K | 1.5% | 7 | 6.6K | 6.1% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Airflow’s and dbt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airflow**: Measured on the search terms “airflow data”, “airflow data pipeline”, “airflow orchestration”, “airflow pipeline” and “airflow workflow”, summed into one figure.
- **dbt**: Measured on the search term “dbt cloud”.

- [Airflow profile](/demand/global-en/brands/airflow)
- [dbt profile](/demand/global-en/brands/dbt)
- [All data pipeline platforms worldwide](/demand/global-en/categories/data-pipeline-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Airflow or dbt more popular in search?

In September 2026, dbt had more branded searches than Airflow among data pipeline platforms worldwide. dbt had about 6,600 branded searches, while Airflow had 1,590. dbt made up 6.1% of all data pipeline platform searches we track, and Airflow accounted for 1.5%.

## Cite this page

Brandwave. "Airflow vs dbt: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airflow-vs-dbt

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airflow-vs-dbt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.