---
title: "Airfix vs Italeri: Which is more popular by branded search?"
description: "Which is more popular in search, Airfix or Italeri? Compare estimated monthly branded-search demand and Share of Search inside the Model kit manufacturers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/airfix-vs-italeri"
publisher: "Brandwave"
---

# Airfix vs Italeri: Which is more popular by branded search?

Which is more popular in search, Airfix or Italeri? Compare estimated monthly branded-search demand and Share of Search inside the Model kit manufacturers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airfix and Italeri
- **Competitive set**: Model kit manufacturers
- **Market**: Global
- **Month measured**: Aug 2026
- **Airfix Share of Search**: 5.3%
- **Italeri Share of Search**: 2.9%

## Which is more popular in search, Airfix or Italeri?

- In August 2026, Airfix had more branded searches than Italeri among model kit manufacturers worldwide. Airfix was estimated to have 40.5K branded searches compared to Italeri’s 22.2K, and held a 5.3% Share of Search versus Italeri’s 2.9%.
- Airfix was ahead of Italeri in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airfix’s estimated Share of Search among model kit manufacturers worldwide moved from 6% to 5.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Italeri’s estimated Share of Search among model kit manufacturers worldwide moved from 3.3% to 2.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

## How did search popularity change for model kit manufacturers worldwide in August 2026?

- In August 2026, Airfix lost estimated Share of Search among model kit manufacturers worldwide, from 6.7% to 5.3%.
- In August 2026, Italeri lost estimated Share of Search among model kit manufacturers worldwide, from 3.7% to 2.9%.

## Month by month

| Month | Airfix estimated searches | Airfix Share of Search | Airfix rank | Italeri estimated searches | Italeri Share of Search | Italeri rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 6% | 4 | 27.1K | 3.3% | 6 |
| Nov 2025 | 74K | 8.4% | 4 | 27.1K | 3.1% | 6 |
| Dec 2025 | 60.5K | 6.9% | 4 | 33.1K | 3.8% | 6 |
| Jan 2026 | 74K | 8.5% | 3 | 33.1K | 3.8% | 6 |
| Feb 2026 | 49.5K | 7% | 4 | 27.1K | 3.9% | 6 |
| Mar 2026 | 49.5K | 6.3% | 4 | 27.1K | 3.5% | 6 |
| Apr 2026 | 49.5K | 7.2% | 3 | 22.2K | 3.2% | 6 |
| May 2026 | 40.5K | 5.3% | 4 | 27.1K | 3.5% | 6 |
| Jun 2026 | 40.5K | 6.8% | 3 | 22.2K | 3.7% | 6 |
| Jul 2026 | 40.5K | 6.7% | 4 | 22.2K | 3.7% | 6 |
| Aug 2026 | 40.5K | 5.3% | 4 | 22.2K | 2.9% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Airfix’s and Italeri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airfix**: Measured on the search term “airfix”.
- **Italeri**: Measured on the search term “italeri”.

- [Airfix profile](/demand/global-en/brands/airfix)
- [Italeri profile](/demand/global-en/brands/italeri)
- [All model kit manufacturers worldwide](/demand/global-en/categories/model-kit-manufacturers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airfix or Italeri?

In August 2026, Airfix had more branded searches than Italeri among model kit manufacturers worldwide. Airfix was estimated to have 40.5K branded searches compared to Italeri’s 22.2K, and held a 5.3% Share of Search versus Italeri’s 2.9%.

## Cite this page

Brandwave. "Airfix vs Italeri: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/airfix-vs-italeri

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airfix-vs-italeri. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.