--- title: "Airfix vs Eduard: Which is more popular?" description: "Is Airfix or Eduard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model kit manufacturers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/airfix-vs-eduard" publisher: "Brandwave" --- # Airfix vs Eduard: Which is more popular? Is Airfix or Eduard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model kit manufacturers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airfix and Eduard - **Competitive set**: Model kit manufacturers - **Market**: Global - **Month measured**: Oct 2026 - **Airfix Share of Search**: 11.4% - **Eduard Share of Search**: 1.4% ## Is Airfix or Eduard more popular in search? - In October 2026, Airfix had more branded searches than Eduard among model kit manufacturers worldwide. Airfix had about 40,500 branded searches, while Eduard had 5,120. Airfix made up 11.4% of all model kit manufacturer searches we track, and Eduard accounted for 1.4%. - Airfix was ahead of Eduard in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Airfix’s share of searches among model kit manufacturers worldwide moved from 16.5% to 11.4%, and its estimated monthly branded searches moved from 74K to 40.5K. - Across the 12 months ending October 2026, Eduard’s share of searches among model kit manufacturers worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 6.1K to 5.1K. ## Top model kit manufacturers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Airfix and Eduard were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Eduard was listed before Airfix in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tamiya | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Bandai | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Airfix | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Revell | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Eduard | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Hasegawa | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Trumpeter | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Italeri | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about model kit manufacturers - Asked ChatGPT "Which model kit manufacturer should I buy?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Revell, 5. Eduard - Asked ChatGPT "What are the best model kit manufacturer brands?": 1. Tamiya, 2. Bandai, 3. Hasegawa, 4. Eduard, 5. Airfix, 6. Revell, 7. Trumpeter, 8. Italeri - Asked ChatGPT "What's the best model kit manufacturer for a hobbyist?": 1. Tamiya, 2. Bandai, 3. Eduard, 4. Airfix, 5. Revell - Searched Google, AI Overview "hobby model kits": 1. Tamiya, 2. Revell Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for model kit manufacturers worldwide in October 2026? - In October 2026, Hasegawa overtook Airfix to rank 3rd among model kit manufacturers worldwide, with 13.9% of the searches. - In October 2026, Airfix lost share of searches among model kit manufacturers worldwide, from 12.5% to 11.4%. - Estimated monthly branded searches for Eduard worldwide fell 16.3% over 12 measured months, from 6.1K to 5.1K in October 2026. ## How has branded search for Airfix and Eduard changed worldwide over the last 12 months? | Month | Airfix estimated searches | Airfix Share of Search | Airfix rank | Eduard estimated searches | Eduard Share of Search | Eduard rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 74K | 16.5% | 3 | 6.1K | 1.4% | 6 | | Dec 2025 | 60.5K | 13.7% | 3 | 6.1K | 1.4% | 6 | | Jan 2026 | 74K | 16.8% | 2 | 7.5K | 1.7% | 6 | | Feb 2026 | 49.5K | 14.2% | 3 | 5.1K | 1.5% | 6 | | Mar 2026 | 49.5K | 14.1% | 3 | 6K | 1.7% | 6 | | Apr 2026 | 49.5K | 14.9% | 2 | 5.1K | 1.5% | 6 | | May 2026 | 40.5K | 12.3% | 3 | 6.1K | 1.9% | 6 | | Jun 2026 | 40.5K | 13.1% | 2 | 6.1K | 2% | 6 | | Jul 2026 | 40.5K | 12.8% | 3 | 5K | 1.6% | 6 | | Aug 2026 | 40.5K | 12.4% | 3 | 6.3K | 1.9% | 6 | | Sep 2026 | 40.5K | 12.5% | 3 | 6.1K | 1.9% | 6 | | Oct 2026 | 40.5K | 11.4% | 4 | 5.1K | 1.4% | 6 | ## How are Airfix’s and Eduard’s branded searches counted? Brandwave collects information about searches that people make online using Airfix’s and Eduard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airfix**: Measured on the search term “airfix”. - **Eduard**: Measured on the search terms “eduard model kits” and “eduard models”, summed into one figure. - [Airfix profile](/demand/global-en/brands/airfix) - [Eduard profile](/demand/global-en/brands/eduard) - [All model kit manufacturers worldwide](/demand/global-en/categories/model-kit-manufacturers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Airfix or Eduard more popular in search? In October 2026, Airfix had more branded searches than Eduard among model kit manufacturers worldwide. Airfix had about 40,500 branded searches, while Eduard had 5,120. Airfix made up 11.4% of all model kit manufacturer searches we track, and Eduard accounted for 1.4%. ## Cite this page Brandwave. "Airfix vs Eduard: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/airfix-vs-eduard This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airfix-vs-eduard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.