--- title: "Airbyte vs Workato: Which is searched more?" description: "Is Airbyte or Workato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/airbyte-vs-workato" publisher: "Brandwave" --- # Airbyte vs Workato: Which is searched more? Is Airbyte or Workato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airbyte and Workato - **Competitive set**: Data integration and ETL tools - **Market**: Global - **Month measured**: Sep 2026 - **Airbyte Share of Search**: 1.6% - **Workato Share of Search**: 2.9% ## Is Airbyte or Workato more popular in search? - In September 2026, Workato had more branded searches than Airbyte among data integration and ETL tools worldwide. Workato had about 40,500 branded searches, while Airbyte had 22,200. Workato made up 2.9% of all data integration and ETL tool searches we track, and Airbyte accounted for 1.6%. - Workato was ahead of Airbyte in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Airbyte’s share of searches among data integration and ETL tools worldwide moved from 2.5% to 1.6%, and its estimated monthly branded searches moved from 40.5K to 22.2K. - Across the 12 months ending September 2026, Workato’s share of searches among data integration and ETL tools worldwide moved from 3.1% to 2.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top data integration and ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Airbyte was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Workato did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Airbyte | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Informatica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Matillion | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | AWS Glue | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Azure Data Factory | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | dbt | 7th | 3 of 3 | 1 of 2 | 4 of 5 | | Talend | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Apache Airflow | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Domo | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Boomi | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | MuleSoft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Workato | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data integration and ETL tools - Asked ChatGPT "Which data integration and ETL tool should I use?": 1. Airbyte, 2. Fivetran, 3. Azure Data Factory, 4. Informatica, 5. Matillion, 6. dbt - Asked ChatGPT "What are the best data integration and ETL tools?": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Azure Data Factory, 5. AWS Glue, 6. Matillion, 7. dbt, 8. Apache Airflow, 9. Talend, 10. Boomi - Asked ChatGPT "What's the best data integration and ETL tool for data pipelines?": 1. Fivetran, 2. Airbyte, 3. Matillion, 4. Informatica, 5. Apache Airflow, 6. dbt - Searched Google, AI Overview "data integration tool": 1. Fivetran, 2. Airbyte, 3. Domo, 4. Informatica, 5. Talend - Searched Google, AI Overview "etl software": 1. AWS Glue, 2. Fivetran, 3. Matillion, 4. Talend, 5. dbt Not named in any answer: MuleSoft, Workato and Stitch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data integration and ETL tools worldwide in September 2026? - Workato’s share of searches among data integration and ETL tools worldwide has lost ground for 3 months in a row, from 3.9% to 2.9% in September 2026. - Estimated monthly branded searches for Airbyte worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026. ## Month by month | Month | Airbyte estimated searches | Airbyte Share of Search | Airbyte rank | Workato estimated searches | Workato Share of Search | Workato rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 2.5% | 9 | 49.5K | 3.1% | 8 | | Nov 2025 | 33.1K | 2.5% | 9 | 49.5K | 3.7% | 8 | | Dec 2025 | 27.1K | 2.1% | 9 | 40.5K | 3.2% | 8 | | Jan 2026 | 33.1K | 2.3% | 9 | 49.5K | 3.5% | 8 | | Feb 2026 | 33.1K | 2.5% | 9 | 49.5K | 3.8% | 7 | | Mar 2026 | 33.1K | 2.2% | 9 | 49.5K | 3.2% | 8 | | Apr 2026 | 33.1K | 2.4% | 9 | 49.5K | 3.6% | 8 | | May 2026 | 27.1K | 2% | 9 | 40.5K | 3% | 8 | | Jun 2026 | 27.1K | 2.1% | 9 | 49.5K | 3.9% | 7 | | Jul 2026 | 27.1K | 2.3% | 9 | 40.5K | 3.4% | 8 | | Aug 2026 | 22.2K | 1.8% | 9 | 40.5K | 3.2% | 7 | | Sep 2026 | 22.2K | 1.6% | 9 | 40.5K | 2.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Airbyte’s and Workato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airbyte**: Measured on the search term “airbyte”. - **Workato**: Measured on the search term “workato”. - [Airbyte profile](/demand/global-en/brands/airbyte) - [Workato profile](/demand/global-en/brands/workato) - [All data integration and ETL tools worldwide](/demand/global-en/categories/data-integration-tools): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Airbyte or Workato more popular in search? In September 2026, Workato had more branded searches than Airbyte among data integration and ETL tools worldwide. Workato had about 40,500 branded searches, while Airbyte had 22,200. Workato made up 2.9% of all data integration and ETL tool searches we track, and Airbyte accounted for 1.6%. ## Cite this page Brandwave. "Airbyte vs Workato: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airbyte-vs-workato This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airbyte-vs-workato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.