--- title: "Airbnb vs Google Flights: Which is searched more?" description: "Is Airbnb or Google Flights more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/airbnb-vs-google-flights" publisher: "Brandwave" --- # Airbnb vs Google Flights: Which is searched more? Is Airbnb or Google Flights more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airbnb and Google Flights - **Competitive set**: Online travel agencies - **Market**: Global - **Month measured**: Sep 2026 - **Airbnb Share of Search**: 23.5% - **Google Flights Share of Search**: 28.7% ## Is Airbnb or Google Flights more popular in search? - In September 2026, Google Flights had more branded searches than Airbnb among online travel agencies worldwide. Google Flights had about 45.5 million branded searches, while Airbnb had 37.2 million. Google Flights made up 28.7% of all online travel agency searches we track, and Airbnb accounted for 23.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Airbnb took it in July 2026, Google Flights took it in August 2026. - Across the 12 months ending September 2026, Airbnb’s share of searches among online travel agencies worldwide moved from 24.5% to 23.5%, and its estimated monthly branded searches held steady at 37.2M. - Across the 12 months ending September 2026, Google Flights’ share of searches among online travel agencies worldwide moved from 30% to 28.7%, and its estimated monthly branded searches held steady at 45.5M. ## Top online travel agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Flights was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Airbnb did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Expedia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Booking.com | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Priceline | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hotels.com | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Google Flights | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Kayak | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Agoda | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Vrbo | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Trip.com | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Skyscanner | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Airbnb | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online travel agencies - Asked ChatGPT "Which online travel agency should I book?": 1. Expedia, 2. Booking.com, 3. Priceline, 4. Google Flights, 5. Agoda - Asked ChatGPT "What are the best online travel agencies?": 1. Expedia, 2. Booking.com, 3. Priceline, 4. Hotels.com, 5. Trip.com, 6. Agoda, 7. Google Flights, 8. Kayak, 9. Skyscanner - Asked ChatGPT "What's the best online travel agency for trip planning?": 1. Expedia, 2. Hotels.com, 3. Vrbo, 4. Booking.com, 5. Google Flights - Searched Google, AI Overview "online travel agency": 1. Booking.com, 2. Expedia, 3. Kayak, 4. Priceline - Searched Google, AI Overview "best travel agency": 1. Booking.com, 2. Expedia Not named in any answer: Airbnb. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for online travel agencies worldwide in September 2026? - In September 2026, Skyscanner overtook Airbnb to rank 2nd among online travel agencies worldwide, with 28.7% of the searches. - In September 2026, Google Flights gained share of searches among online travel agencies worldwide, from 26.9% to 28.7%. - In September 2026, Airbnb lost share of searches among online travel agencies worldwide, from 26.9% to 23.5%. ## Month by month | Month | Airbnb estimated searches | Airbnb Share of Search | Airbnb rank | Google Flights estimated searches | Google Flights Share of Search | Google Flights rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 37.2M | 24.5% | 3 | 45.5M | 30% | 1 | | Nov 2025 | 37.2M | 24.6% | 3 | 45.5M | 30.1% | 1 | | Dec 2025 | 37.2M | 26% | 2 | 45.5M | 31.8% | 1 | | Jan 2026 | 45.5M | 24.6% | 3 | 55.6M | 30% | 1 | | Feb 2026 | 37.2M | 23.9% | 3 | 45.5M | 29.3% | 1 | | Mar 2026 | 45.5M | 26% | 2 | 55.6M | 31.7% | 1 | | Apr 2026 | 45.5M | 27.7% | 2 | 45.5M | 27.7% | 1 | | May 2026 | 45.5M | 27.5% | 2 | 45.5M | 27.5% | 1 | | Jun 2026 | 45.5M | 27.6% | 2 | 45.5M | 27.6% | 1 | | Jul 2026 | 55.6M | 31.4% | 1 | 45.5M | 25.7% | 2 | | Aug 2026 | 45.5M | 26.9% | 2 | 45.5M | 26.9% | 1 | | Sep 2026 | 37.2M | 23.5% | 3 | 45.5M | 28.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Airbnb’s and Google Flights’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airbnb**: Measured on the search term “airbnb”. - **Google Flights**: Measured on the search terms “google flights” and “googleflights”, summed into one figure. - [Airbnb profile](/demand/global-en/brands/airbnb) - [Google Flights profile](/demand/global-en/brands/google-flights) - [All online travel agencies worldwide](/demand/global-en/categories/online-travel-agencies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Airbnb or Google Flights more popular in search? In September 2026, Google Flights had more branded searches than Airbnb among online travel agencies worldwide. Google Flights had about 45.5 million branded searches, while Airbnb had 37.2 million. Google Flights made up 28.7% of all online travel agency searches we track, and Airbnb accounted for 23.5%. ## Cite this page Brandwave. "Airbnb vs Google Flights: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airbnb-vs-google-flights This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airbnb-vs-google-flights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.