---
title: "Airbnb vs Booking.com: Which is more popular by branded search?"
description: "Which is more popular in search, Airbnb or Booking.com? Compare estimated monthly branded-search demand and Share of Search inside the Holiday rental platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/airbnb-vs-booking-com"
publisher: "Brandwave"
---

# Airbnb vs Booking.com: Which is more popular by branded search?

Which is more popular in search, Airbnb or Booking.com? Compare estimated monthly branded-search demand and Share of Search inside the Holiday rental platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airbnb and Booking.com
- **Competitive set**: Holiday rental platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Airbnb Share of Search**: 92.8%
- **Booking.com Share of Search**: 0.15%

## Which is more popular in search, Airbnb or Booking.com?

- In August 2026, Airbnb had more branded searches than Booking.com among holiday rental platforms worldwide. Airbnb was estimated to have 45.5M branded searches compared to Booking.com’s 74K, and held a 92.8% Share of Search versus Booking.com’s 0.15%.
- Airbnb was ahead of Booking.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airbnb’s estimated Share of Search among holiday rental platforms worldwide moved from 92.7% to 92.8%, and its estimated monthly branded searches moved from 37.2M to 45.5M.
- Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among holiday rental platforms worldwide moved from 0.18% to 0.15%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for holiday rental platforms worldwide in August 2026?

- Estimated monthly branded searches for Airbnb worldwide rose 22.3% over 11 measured months, from 37.2M to 45.5M in August 2026.

## Month by month

| Month | Airbnb estimated searches | Airbnb Share of Search | Airbnb rank | Booking.com estimated searches | Booking.com Share of Search | Booking.com rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 37.2M | 92.7% | 1 | 74K | 0.18% | 4 |
| Nov 2025 | 37.2M | 92.8% | 1 | 74K | 0.18% | 3 |
| Dec 2025 | 37.2M | 92.8% | 1 | 74K | 0.18% | 3 |
| Jan 2026 | 45.5M | 91.3% | 1 | 74K | 0.15% | 4 |
| Feb 2026 | 37.2M | 89.7% | 1 | 60.5K | 0.15% | 4 |
| Mar 2026 | 45.5M | 91.4% | 1 | 74K | 0.15% | 4 |
| Apr 2026 | 45.5M | 92.8% | 1 | 74K | 0.15% | 4 |
| May 2026 | 45.5M | 92.8% | 1 | 74K | 0.15% | 4 |
| Jun 2026 | 45.5M | 91.4% | 1 | 74K | 0.15% | 4 |
| Jul 2026 | 55.6M | 92.8% | 1 | 74K | 0.12% | 4 |
| Aug 2026 | 45.5M | 92.8% | 1 | 74K | 0.15% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Airbnb’s and Booking.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airbnb**: Measured on the search term “airbnb”.
- **Booking.com**: Measured on the search term “bookingcom”.

- [Airbnb profile](/demand/global-en/brands/airbnb)
- [Booking.com profile](/demand/global-en/brands/booking-com)
- [All holiday rental platforms worldwide](/demand/global-en/categories/holiday-rental-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airbnb or Booking.com?

In August 2026, Airbnb had more branded searches than Booking.com among holiday rental platforms worldwide. Airbnb was estimated to have 45.5M branded searches compared to Booking.com’s 74K, and held a 92.8% Share of Search versus Booking.com’s 0.15%.

## Cite this page

Brandwave. "Airbnb vs Booking.com: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/airbnb-vs-booking-com

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airbnb-vs-booking-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.