---
title: "Airbase vs Navan: Which is more popular by branded search?"
description: "Which is more popular in search, Airbase or Navan? Compare estimated monthly branded-search demand and Share of Search inside the Spend management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/airbase-vs-navan"
publisher: "Brandwave"
---

# Airbase vs Navan: Which is more popular by branded search?

Which is more popular in search, Airbase or Navan? Compare estimated monthly branded-search demand and Share of Search inside the Spend management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airbase and Navan
- **Competitive set**: Spend management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Airbase Share of Search**: 7.6%
- **Navan Share of Search**: 72.1%

## Which is more popular in search, Airbase or Navan?

- In August 2026, Navan had more branded searches than Airbase among spend management platforms worldwide. Navan was estimated to have 384K branded searches compared to Airbase’s 40.5K, and held a 72.1% Share of Search versus Airbase’s 7.6%.
- Navan was ahead of Airbase in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airbase’s estimated Share of Search among spend management platforms worldwide moved from 7.5% to 7.6%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Navan’s estimated Share of Search among spend management platforms worldwide moved from 71.5% to 72.1%, and its estimated monthly branded searches moved from 388K to 384K.

## How did search popularity change for spend management platforms worldwide in August 2026?

- In August 2026, Navan gained estimated Share of Search among spend management platforms worldwide, from 68.2% to 72.1%.
- In August 2026, Airbase lost estimated Share of Search among spend management platforms worldwide, from 8.7% to 7.6%.

## Month by month

| Month | Airbase estimated searches | Airbase Share of Search | Airbase rank | Navan estimated searches | Navan Share of Search | Navan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 7.5% | 3 | 388K | 71.5% | 1 |
| Nov 2025 | 40.5K | 9.9% | 3 | 260K | 63.7% | 1 |
| Dec 2025 | 40.5K | 11.2% | 3 | 213K | 58.7% | 1 |
| Jan 2026 | 49.5K | 7.8% | 3 | 317K | 50% | 1 |
| Feb 2026 | 60.5K | 13.4% | 3 | 260K | 57.7% | 1 |
| Mar 2026 | 90.5K | 16.7% | 3 | 320K | 59% | 1 |
| Apr 2026 | 49.5K | 10% | 3 | 320K | 64.2% | 1 |
| May 2026 | 40.5K | 8.6% | 3 | 320K | 68% | 1 |
| Jun 2026 | 40.5K | 8.7% | 3 | 320K | 68.4% | 1 |
| Jul 2026 | 40.5K | 8.7% | 3 | 317K | 68.2% | 1 |
| Aug 2026 | 40.5K | 7.6% | 3 | 384K | 72.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Airbase’s and Navan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airbase**: Measured on the search term “airbase”.
- **Navan**: Measured on the search terms “navan”, “navan com”, “navan expense”, “navan travel”, “navan tripactions”, “tripactions” and “tripactions navan”, summed into one figure.

- [Airbase profile](/demand/global-en/brands/airbase)
- [Navan profile](/demand/global-en/brands/navan)
- [All spend management platforms worldwide](/demand/global-en/categories/spend-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airbase or Navan?

In August 2026, Navan had more branded searches than Airbase among spend management platforms worldwide. Navan was estimated to have 384K branded searches compared to Airbase’s 40.5K, and held a 72.1% Share of Search versus Airbase’s 7.6%.

## Cite this page

Brandwave. "Airbase vs Navan: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/airbase-vs-navan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airbase-vs-navan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.