--- title: "Airalo vs Sim Local: Which is searched more?" description: "Is Airalo or Sim Local more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel eSIM providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/airalo-vs-sim-local" publisher: "Brandwave" --- # Airalo vs Sim Local: Which is searched more? Is Airalo or Sim Local more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel eSIM providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airalo and Sim Local - **Competitive set**: Travel eSIM providers - **Market**: Global - **Month measured**: Sep 2026 - **Airalo Share of Search**: 41.8% - **Sim Local Share of Search**: 0.52% ## Is Airalo or Sim Local more popular in search? - In September 2026, Airalo had more branded searches than Sim Local among travel eSIM providers worldwide. Airalo had about 1.4 million branded searches, while Sim Local had 18,100. Airalo made up 41.8% of all travel eSIM provider searches we track, and Sim Local accounted for 0.52%. - Airalo was ahead of Sim Local in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Airalo’s share of searches among travel eSIM providers worldwide moved from 42.4% to 41.8%, and its estimated monthly branded searches held steady at 1.4M. - Across the 12 months ending September 2026, Sim Local’s share of searches among travel eSIM providers worldwide moved from 0.45% to 0.52%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top travel eSIM providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Airalo appeared in all five answers. Sim Local was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Airalo was listed before Sim Local in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airalo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Holafly | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Saily | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ubigi | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Roamless | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Sim Local | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Nomad | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | GigSky | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about travel eSIM providers - Asked ChatGPT "Which travel eSIM provider should I use?": 1. Airalo, 2. Ubigi, 3. Holafly, 4. Nomad - Asked ChatGPT "What are the best travel eSIM providers?": 1. Airalo, 2. Ubigi, 3. Saily, 4. Holafly, 5. Nomad, 6. GigSky - Asked ChatGPT "What's the best travel eSIM provider for overseas data?": 1. Airalo, 2. Ubigi, 3. Saily, 4. Holafly - Searched Google, AI Overview "travel esim providers": 1. Airalo, 2. Holafly, 3. Saily, 4. Sim Local, 5. Roamless - Searched Google, AI Overview "best travel esim": 1. Saily, 2. Holafly, 3. Airalo, 4. Roamless, 5. Sim Local Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for travel eSIM providers worldwide in September 2026? - In September 2026, Airalo gained share of searches among travel eSIM providers worldwide, from 40.7% to 41.8%. - Estimated monthly branded searches for Sim Local worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## Month by month | Month | Airalo estimated searches | Airalo Share of Search | Airalo rank | Sim Local estimated searches | Sim Local Share of Search | Sim Local rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4M | 42.4% | 1 | 14.8K | 0.45% | 8 | | Nov 2025 | 1.4M | 45.7% | 1 | 14.8K | 0.48% | 8 | | Dec 2025 | 1.4M | 43.8% | 1 | 14.8K | 0.45% | 8 | | Jan 2026 | 1.5M | 43.5% | 1 | 18.1K | 0.53% | 8 | | Feb 2026 | 1.3M | 43% | 1 | 14.8K | 0.5% | 8 | | Mar 2026 | 1.4M | 42% | 1 | 18.1K | 0.53% | 8 | | Apr 2026 | 1.4M | 42.3% | 1 | 18.1K | 0.53% | 8 | | May 2026 | 1.4M | 42.1% | 1 | 18.1K | 0.53% | 8 | | Jun 2026 | 1.4M | 42.2% | 1 | 18.1K | 0.53% | 8 | | Jul 2026 | 1.8M | 45.1% | 1 | 18.1K | 0.45% | 8 | | Aug 2026 | 1.5M | 40.7% | 1 | 18.1K | 0.49% | 8 | | Sep 2026 | 1.4M | 41.8% | 1 | 18.1K | 0.52% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Airalo’s and Sim Local’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airalo**: Measured on the search terms “airalo”, “airalo e sim”, “airalo esim”, “e sim airalo” and “esim airalo”, summed into one figure. - **Sim Local**: Measured on the search term “sim local”. - [Airalo profile](/demand/global-en/brands/airalo) - [Sim Local profile](/demand/global-en/brands/sim-local) - [All travel eSIM providers worldwide](/demand/global-en/categories/travel-esim-providers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Airalo or Sim Local more popular in search? In September 2026, Airalo had more branded searches than Sim Local among travel eSIM providers worldwide. Airalo had about 1.4 million branded searches, while Sim Local had 18,100. Airalo made up 41.8% of all travel eSIM provider searches we track, and Sim Local accounted for 0.52%. ## Cite this page Brandwave. "Airalo vs Sim Local: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airalo-vs-sim-local This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airalo-vs-sim-local. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.