---
title: "Airalo vs Holafly: Which is more popular by branded search?"
description: "Which is more popular in search, Airalo or Holafly? Compare estimated monthly branded-search demand and Share of Search inside the Travel eSIM providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/airalo-vs-holafly"
publisher: "Brandwave"
---

# Airalo vs Holafly: Which is more popular by branded search?

Which is more popular in search, Airalo or Holafly? Compare estimated monthly branded-search demand and Share of Search inside the Travel eSIM providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airalo and Holafly
- **Competitive set**: Travel eSIM providers
- **Market**: Global
- **Month measured**: Aug 2026
- **Airalo Share of Search**: 43.7%
- **Holafly Share of Search**: 35.9%

## Which is more popular in search, Airalo or Holafly?

- In August 2026, Airalo had more branded searches than Holafly among travel eSIM providers worldwide. Airalo was estimated to have 1.5M branded searches compared to Holafly’s 1.2M, and held a 43.7% Share of Search versus Holafly’s 35.9%.
- Airalo was ahead of Holafly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airalo’s estimated Share of Search among travel eSIM providers worldwide moved from 45.7% to 43.7%, and its estimated monthly branded searches moved from 1.4M to 1.5M.
- Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers worldwide moved from 37.5% to 35.9%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for travel eSIM providers worldwide in August 2026?

- In August 2026, Holafly gained estimated Share of Search among travel eSIM providers worldwide, from 32.2% to 35.9%.
- In August 2026, Airalo lost estimated Share of Search among travel eSIM providers worldwide, from 48.1% to 43.7%.

## Month by month

| Month | Airalo estimated searches | Airalo Share of Search | Airalo rank | Holafly estimated searches | Holafly Share of Search | Holafly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4M | 45.7% | 1 | 1.2M | 37.5% | 2 |
| Nov 2025 | 1.4M | 49.6% | 1 | 976K | 34.5% | 2 |
| Dec 2025 | 1.4M | 46.9% | 1 | 1.2M | 37.5% | 2 |
| Jan 2026 | 1.5M | 47% | 1 | 1.2M | 37.4% | 2 |
| Feb 2026 | 1.3M | 46.2% | 1 | 1M | 36.7% | 2 |
| Mar 2026 | 1.4M | 45.4% | 1 | 1.2M | 37.2% | 2 |
| Apr 2026 | 1.4M | 45.6% | 1 | 1.2M | 36.5% | 2 |
| May 2026 | 1.4M | 45.4% | 1 | 1.2M | 36.3% | 2 |
| Jun 2026 | 1.4M | 45.6% | 1 | 1.2M | 36.5% | 2 |
| Jul 2026 | 1.8M | 48.1% | 1 | 1.2M | 32.2% | 2 |
| Aug 2026 | 1.5M | 43.7% | 1 | 1.2M | 35.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Airalo’s and Holafly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airalo**: Measured on the search terms “airalo”, “airalo com”, “airalo e sim”, “airalo esim”, “e sim airalo” and “esim airalo”, summed into one figure.
- **Holafly**: Measured on the search terms “e sim holafly”, “esim holafly”, “esim holafly com”, “holafly”, “holafly e sim” and “holafly esim”, summed into one figure.

- [Airalo profile](/demand/global-en/brands/airalo)
- [Holafly profile](/demand/global-en/brands/holafly)
- [All travel eSIM providers worldwide](/demand/global-en/categories/travel-esim-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airalo or Holafly?

In August 2026, Airalo had more branded searches than Holafly among travel eSIM providers worldwide. Airalo was estimated to have 1.5M branded searches compared to Holafly’s 1.2M, and held a 43.7% Share of Search versus Holafly’s 35.9%.

## Cite this page

Brandwave. "Airalo vs Holafly: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/airalo-vs-holafly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airalo-vs-holafly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.