--- title: "Air Wick vs Pura: Which is searched more?" description: "Is Air Wick or Pura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/air-wick-vs-pura" publisher: "Brandwave" --- # Air Wick vs Pura: Which is searched more? Is Air Wick or Pura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Air Wick and Pura - **Competitive set**: Air freshener brands - **Market**: Global - **Month measured**: Sep 2026 - **Air Wick Share of Search**: 17.6% - **Pura Share of Search**: 1.1% ## Is Air Wick or Pura more popular in search? - In September 2026, Air Wick had more branded searches than Pura among air freshener brands worldwide. Air Wick had about 165,000 branded searches, while Pura had 9,900. Air Wick made up 17.6% of all air freshener brand searches we track, and Pura accounted for 1.1%. - Air Wick was ahead of Pura in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Air Wick’s share of searches among air freshener brands worldwide moved from 13.6% to 17.6%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, Pura’s share of searches among air freshener brands worldwide moved from 0.82% to 1.1%, and its estimated monthly branded searches held steady at 9.9K. ## Top air freshener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Air Wick was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pura was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Air Wick was listed before Pura in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Febreze | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Air Wick | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Glade | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Pura | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Yankee Candle | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Renuzit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about air freshener brands - Asked ChatGPT "Which air freshener brand should I buy?": 1. Febreze, 2. Glade, 3. Air Wick - Asked ChatGPT "What are the best air freshener brands?": 1. Febreze, 2. Air Wick, 3. Glade, 4. Pura, 5. Yankee Candle - Asked ChatGPT "What's the best air freshener brand for a home?": 1. Febreze, 2. Air Wick, 3. Glade, 4. Pura - Searched Google, AI Overview "best air freshener": 1. Pura, 2. Febreze Not named in any answer: Renuzit. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for air freshener brands worldwide in September 2026? - In September 2026, Air Wick gained share of searches among air freshener brands worldwide, from 16.7% to 17.6%. ## Month by month | Month | Air Wick estimated searches | Air Wick Share of Search | Air Wick rank | Pura estimated searches | Pura Share of Search | Pura rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 13.6% | 3 | 9.9K | 0.82% | 4 | | Nov 2025 | 165K | 10.2% | 3 | 14.8K | 0.92% | 4 | | Dec 2025 | 135K | 7.4% | 3 | 14.8K | 0.81% | 4 | | Jan 2026 | 135K | 14.8% | 3 | 12.1K | 1.3% | 4 | | Feb 2026 | 135K | 19.7% | 3 | 8.1K | 1.2% | 4 | | Mar 2026 | 135K | 19.7% | 3 | 8.1K | 1.2% | 5 | | Apr 2026 | 135K | 21.8% | 3 | 8.1K | 1.3% | 5 | | May 2026 | 110K | 18.5% | 3 | 9.9K | 1.7% | 4 | | Jun 2026 | 110K | 18.5% | 3 | 8.1K | 1.4% | 4 | | Jul 2026 | 110K | 18.4% | 3 | 9.9K | 1.7% | 4 | | Aug 2026 | 135K | 16.7% | 3 | 9.9K | 1.2% | 4 | | Sep 2026 | 165K | 17.6% | 3 | 9.9K | 1.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Air Wick’s and Pura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Air Wick**: Measured on the search term “air wick”. - **Pura**: Measured on the search term “pura scents”. - [Air Wick profile](/demand/global-en/brands/air-wick) - [Pura profile](/demand/global-en/brands/pura) - [All air freshener brands worldwide](/demand/global-en/categories/air-freshener-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Air Wick or Pura more popular in search? In September 2026, Air Wick had more branded searches than Pura among air freshener brands worldwide. Air Wick had about 165,000 branded searches, while Pura had 9,900. Air Wick made up 17.6% of all air freshener brand searches we track, and Pura accounted for 1.1%. ## Cite this page Brandwave. "Air Wick vs Pura: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/air-wick-vs-pura This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/air-wick-vs-pura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.