---
title: "Air Wick vs Febreze: Which is more popular by branded search?"
description: "Which is more popular in search, Air Wick or Febreze? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/air-wick-vs-febreze"
publisher: "Brandwave"
---

# Air Wick vs Febreze: Which is more popular by branded search?

Which is more popular in search, Air Wick or Febreze? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Air Wick and Febreze
- **Competitive set**: Air freshener brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Air Wick Share of Search**: 16.9%
- **Febreze Share of Search**: 25.2%

## Which is more popular in search, Air Wick or Febreze?

- In August 2026, Febreze had more branded searches than Air Wick among air freshener brands worldwide. Febreze was estimated to have 201K branded searches compared to Air Wick’s 135K, and held a 25.2% Share of Search versus Air Wick’s 16.9%.
- Febreze was ahead of Air Wick in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands worldwide moved from 13.8% to 16.9%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands worldwide moved from 16.8% to 25.2%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for air freshener brands worldwide in August 2026?

- In August 2026, Febreze lost estimated Share of Search among air freshener brands worldwide, from 28.1% to 25.2%.
- In August 2026, Air Wick lost estimated Share of Search among air freshener brands worldwide, from 18.8% to 16.9%.

## Month by month

| Month | Air Wick estimated searches | Air Wick Share of Search | Air Wick rank | Febreze estimated searches | Febreze Share of Search | Febreze rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 13.8% | 3 | 201K | 16.8% | 2 |
| Nov 2025 | 165K | 10.3% | 3 | 201K | 12.6% | 2 |
| Dec 2025 | 135K | 7.5% | 3 | 165K | 9.1% | 2 |
| Jan 2026 | 135K | 15.1% | 3 | 201K | 22.4% | 2 |
| Feb 2026 | 135K | 19.9% | 3 | 165K | 24.4% | 2 |
| Mar 2026 | 135K | 19.9% | 3 | 165K | 24.3% | 2 |
| Apr 2026 | 135K | 22.1% | 3 | 165K | 27% | 2 |
| May 2026 | 110K | 18.8% | 3 | 165K | 28.2% | 2 |
| Jun 2026 | 110K | 18.8% | 3 | 165K | 28.2% | 2 |
| Jul 2026 | 110K | 18.8% | 3 | 165K | 28.1% | 2 |
| Aug 2026 | 135K | 16.9% | 3 | 201K | 25.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Air Wick’s and Febreze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Air Wick**: Measured on the search term “air wick”.
- **Febreze**: Measured on the search term “febreze”.

- [Air Wick profile](/demand/global-en/brands/air-wick)
- [Febreze profile](/demand/global-en/brands/febreze)
- [All air freshener brands worldwide](/demand/global-en/categories/air-freshener-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Air Wick or Febreze?

In August 2026, Febreze had more branded searches than Air Wick among air freshener brands worldwide. Febreze was estimated to have 201K branded searches compared to Air Wick’s 135K, and held a 25.2% Share of Search versus Air Wick’s 16.9%.

## Cite this page

Brandwave. "Air Wick vs Febreze: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/air-wick-vs-febreze

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/air-wick-vs-febreze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.