---
title: "Air New Zealand vs Emirates: Which is more popular by branded search?"
description: "Which is more popular in search, Air New Zealand or Emirates? Compare estimated monthly branded-search demand and Share of Search inside the Airline brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/air-new-zealand-vs-emirates"
publisher: "Brandwave"
---

# Air New Zealand vs Emirates: Which is more popular by branded search?

Which is more popular in search, Air New Zealand or Emirates? Compare estimated monthly branded-search demand and Share of Search inside the Airline brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Air New Zealand and Emirates
- **Competitive set**: Airline brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Air New Zealand Share of Search**: 3.4%
- **Emirates Share of Search**: 25.3%

## Which is more popular in search, Air New Zealand or Emirates?

- In August 2026, Emirates had more branded searches than Air New Zealand among airline brands worldwide. Emirates was estimated to have 4.1M branded searches compared to Air New Zealand’s 550K, and held a 25.3% Share of Search versus Air New Zealand’s 3.4%.
- Emirates was ahead of Air New Zealand in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Air New Zealand’s estimated Share of Search among airline brands worldwide moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airline brands worldwide moved from 27.9% to 25.3%, and its estimated monthly branded searches moved from 5M to 4.1M.

## How did search popularity change for airline brands worldwide in August 2026?

- In August 2026, Emirates gained estimated Share of Search among airline brands worldwide, from 24.7% to 25.3%.
- Estimated monthly branded searches for Air New Zealand worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

## Month by month

| Month | Air New Zealand estimated searches | Air New Zealand Share of Search | Air New Zealand rank | Emirates estimated searches | Emirates Share of Search | Emirates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 3.8% | 6 | 5M | 27.9% | 1 |
| Nov 2025 | 550K | 3.2% | 6 | 5M | 29.3% | 1 |
| Dec 2025 | 550K | 3.6% | 6 | 4.1M | 26.5% | 1 |
| Jan 2026 | 673K | 3.3% | 6 | 5M | 24.7% | 2 |
| Feb 2026 | 550K | 3.1% | 6 | 5M | 28.1% | 1 |
| Mar 2026 | 673K | 2.4% | 6 | 9.1M | 33.3% | 1 |
| Apr 2026 | 550K | 3.1% | 6 | 5M | 28.6% | 1 |
| May 2026 | 550K | 3.5% | 6 | 4.1M | 25.9% | 2 |
| Jun 2026 | 550K | 3.3% | 6 | 4.1M | 24.7% | 2 |
| Jul 2026 | 550K | 3.3% | 6 | 4.1M | 24.7% | 2 |
| Aug 2026 | 550K | 3.4% | 6 | 4.1M | 25.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Air New Zealand’s and Emirates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Air New Zealand**: Measured on the search term “air new zealand”.
- **Emirates**: Measured on the search term “emirates”.

- [Air New Zealand profile](/demand/global-en/brands/air-new-zealand)
- [Emirates profile](/demand/global-en/brands/emirates)
- [All airline brands worldwide](/demand/global-en/categories/airline-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Air New Zealand or Emirates?

In August 2026, Emirates had more branded searches than Air New Zealand among airline brands worldwide. Emirates was estimated to have 4.1M branded searches compared to Air New Zealand’s 550K, and held a 25.3% Share of Search versus Air New Zealand’s 3.4%.

## Cite this page

Brandwave. "Air New Zealand vs Emirates: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/air-new-zealand-vs-emirates

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/air-new-zealand-vs-emirates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.