--- title: "Ahrefs vs Scrunch: Which is searched more?" description: "Is Ahrefs or Scrunch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI search visibility tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ahrefs-vs-scrunch" publisher: "Brandwave" --- # Ahrefs vs Scrunch: Which is searched more? Is Ahrefs or Scrunch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI search visibility tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ahrefs and Scrunch - **Competitive set**: AI search visibility tools - **Market**: Global - **Month measured**: Sep 2026 - **Ahrefs Share of Search**: 27.2% - **Scrunch Share of Search**: 0.27% ## Is Ahrefs or Scrunch more popular in search? - In September 2026, Ahrefs had more branded searches than Scrunch among AI search visibility tools worldwide. Ahrefs had about 301,000 branded searches, while Scrunch had 2,950. Ahrefs made up 27.2% of all AI search visibility tool searches we track, and Scrunch accounted for 0.27%. - Ahrefs was ahead of Scrunch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ahrefs’ share of searches among AI search visibility tools worldwide moved from 31.8% to 27.2%, and its estimated monthly branded searches moved from 450K to 301K. - Across the 12 months ending September 2026, Scrunch’s share of searches among AI search visibility tools worldwide moved from 0.31% to 0.27%, and its estimated monthly branded searches moved from 4.4K to 3K. ## Top AI search visibility tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ahrefs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Scrunch did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peec AI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Otterly.AI | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Profound | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ahrefs | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | SE Ranking | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Searchable | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | AirOps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AthenaHQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scrunch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI search visibility tools - Asked ChatGPT "Which AI search visibility tool should I use?": 1. Otterly.AI, 2. Peec AI, 3. Semrush, 4. Profound, 5. Ahrefs - Asked ChatGPT "What are the best AI search visibility tools?": 1. Profound, 2. Peec AI, 3. Otterly.AI, 4. Semrush, 5. Ahrefs, 6. SE Ranking - Asked ChatGPT "What's the best AI search visibility tool for brand mentions in AI answers?": 1. Peec AI, 2. Profound, 3. Otterly.AI, 4. Ahrefs, 5. Semrush - Searched Google, AI Overview "ai search visibility tools": 1. Semrush, 2. SE Ranking, 3. Otterly.AI, 4. Peec AI, 5. Ahrefs, 6. Searchable - Searched Google, AI Overview "best ai search tool": named none of the brands we track Not named in any answer: AirOps, AthenaHQ and Scrunch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI search visibility tools worldwide in September 2026? - In September 2026, Scrunch fell from 9th to 10th among AI search visibility tools worldwide. - Estimated monthly branded searches for Ahrefs worldwide fell 33.1% over 12 measured months, from 450K to 301K in September 2026. ## Month by month | Month | Ahrefs estimated searches | Ahrefs Share of Search | Ahrefs rank | Scrunch estimated searches | Scrunch Share of Search | Scrunch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 31.8% | 2 | 4.4K | 0.31% | 8 | | Nov 2025 | 368K | 27.9% | 2 | 3.6K | 0.28% | 8 | | Dec 2025 | 246K | 23.9% | 2 | 2.9K | 0.28% | 9 | | Jan 2026 | 368K | 31.3% | 2 | 3.6K | 0.31% | 10 | | Feb 2026 | 368K | 31.3% | 2 | 3.6K | 0.31% | 10 | | Mar 2026 | 368K | 27.6% | 2 | 3.7K | 0.27% | 10 | | Apr 2026 | 368K | 27.7% | 2 | 3.6K | 0.27% | 10 | | May 2026 | 368K | 29.7% | 2 | 3.6K | 0.29% | 10 | | Jun 2026 | 301K | 27.2% | 2 | 4.5K | 0.4% | 9 | | Jul 2026 | 301K | 27.3% | 2 | 3.7K | 0.33% | 9 | | Aug 2026 | 301K | 27.5% | 2 | 3.6K | 0.33% | 9 | | Sep 2026 | 301K | 27.2% | 2 | 3K | 0.27% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Ahrefs’ and Scrunch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ahrefs**: Measured on the search term “ahrefs”. - **Scrunch**: Measured on the search terms “Scrunch AI”, “scrunch ai seo” and “scrunch ai visibility”, summed into one figure. - [Ahrefs profile](/demand/global-en/brands/ahrefs) - [Scrunch profile](/demand/global-en/brands/scrunch) - [All AI search visibility tools worldwide](/demand/global-en/categories/ai-search-visibility-tools): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ahrefs or Scrunch more popular in search? In September 2026, Ahrefs had more branded searches than Scrunch among AI search visibility tools worldwide. Ahrefs had about 301,000 branded searches, while Scrunch had 2,950. Ahrefs made up 27.2% of all AI search visibility tool searches we track, and Scrunch accounted for 0.27%. ## Cite this page Brandwave. "Ahrefs vs Scrunch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ahrefs-vs-scrunch This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ahrefs-vs-scrunch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.