--- title: "Ahrefs vs Profound: Which is searched more?" description: "Is Ahrefs or Profound more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI search visibility tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ahrefs-vs-profound" publisher: "Brandwave" --- # Ahrefs vs Profound: Which is searched more? Is Ahrefs or Profound more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI search visibility tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ahrefs and Profound - **Competitive set**: AI search visibility tools - **Market**: Global - **Month measured**: Sep 2026 - **Ahrefs Share of Search**: 27.2% - **Profound Share of Search**: 2% ## Is Ahrefs or Profound more popular in search? - In September 2026, Ahrefs had more branded searches than Profound among AI search visibility tools worldwide. Ahrefs had about 301,000 branded searches, while Profound had 22,200. Ahrefs made up 27.2% of all AI search visibility tool searches we track, and Profound accounted for 2%. - Ahrefs was ahead of Profound in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ahrefs’ share of searches among AI search visibility tools worldwide moved from 31.8% to 27.2%, and its estimated monthly branded searches moved from 450K to 301K. - Across the 12 months ending September 2026, Profound’s share of searches among AI search visibility tools worldwide moved from 1.1% to 2%, and its estimated monthly branded searches moved from 15.9K to 22.2K. ## Top AI search visibility tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ahrefs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Profound was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Profound was listed before Ahrefs in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peec AI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Otterly.AI | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Profound | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ahrefs | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | SE Ranking | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Searchable | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | AirOps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AthenaHQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scrunch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI search visibility tools - Asked ChatGPT "Which AI search visibility tool should I use?": 1. Otterly.AI, 2. Peec AI, 3. Semrush, 4. Profound, 5. Ahrefs - Asked ChatGPT "What are the best AI search visibility tools?": 1. Profound, 2. Peec AI, 3. Otterly.AI, 4. Semrush, 5. Ahrefs, 6. SE Ranking - Asked ChatGPT "What's the best AI search visibility tool for brand mentions in AI answers?": 1. Peec AI, 2. Profound, 3. Otterly.AI, 4. Ahrefs, 5. Semrush - Searched Google, AI Overview "ai search visibility tools": 1. Semrush, 2. SE Ranking, 3. Otterly.AI, 4. Peec AI, 5. Ahrefs, 6. Searchable - Searched Google, AI Overview "best ai search tool": named none of the brands we track Not named in any answer: AirOps, AthenaHQ and Scrunch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI search visibility tools worldwide in September 2026? - Estimated monthly branded searches for Profound worldwide rose 39.7% over 12 measured months, from 15.9K to 22.2K in September 2026. - Estimated monthly branded searches for Ahrefs worldwide fell 33.1% over 12 measured months, from 450K to 301K in September 2026. ## Month by month | Month | Ahrefs estimated searches | Ahrefs Share of Search | Ahrefs rank | Profound estimated searches | Profound Share of Search | Profound rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 31.8% | 2 | 15.9K | 1.1% | 4 | | Nov 2025 | 368K | 27.9% | 2 | 13.1K | 0.99% | 6 | | Dec 2025 | 246K | 23.9% | 2 | 11K | 1.1% | 6 | | Jan 2026 | 368K | 31.3% | 2 | 13.2K | 1.1% | 6 | | Feb 2026 | 368K | 31.3% | 2 | 18K | 1.5% | 5 | | Mar 2026 | 368K | 27.6% | 2 | 21.4K | 1.6% | 4 | | Apr 2026 | 368K | 27.7% | 2 | 18.1K | 1.4% | 6 | | May 2026 | 368K | 29.7% | 2 | 17.6K | 1.4% | 6 | | Jun 2026 | 301K | 27.2% | 2 | 18K | 1.6% | 6 | | Jul 2026 | 301K | 27.3% | 2 | 17.9K | 1.6% | 5 | | Aug 2026 | 301K | 27.5% | 2 | 20.5K | 1.9% | 5 | | Sep 2026 | 301K | 27.2% | 2 | 22.2K | 2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Ahrefs’ and Profound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ahrefs**: Measured on the search term “ahrefs”. - **Profound**: Measured on the search terms “profound aeo”, “Profound AI”, “profound ai search”, “profound ai seo”, “profound ai tool”, “profound ai visibility”, “profound geo”, “profound seo”, “try profound” and “tryprofound”, summed into one figure. - [Ahrefs profile](/demand/global-en/brands/ahrefs) - [Profound profile](/demand/global-en/brands/profound) - [All AI search visibility tools worldwide](/demand/global-en/categories/ai-search-visibility-tools): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ahrefs or Profound more popular in search? In September 2026, Ahrefs had more branded searches than Profound among AI search visibility tools worldwide. Ahrefs had about 301,000 branded searches, while Profound had 22,200. Ahrefs made up 27.2% of all AI search visibility tool searches we track, and Profound accounted for 2%. ## Cite this page Brandwave. "Ahrefs vs Profound: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ahrefs-vs-profound This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ahrefs-vs-profound. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.