---
title: "Ahrefs vs Moz: Which is more popular by branded search?"
description: "Which is more popular in search, Ahrefs or Moz? Compare estimated monthly branded-search demand and Share of Search inside the Keyword research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ahrefs-vs-moz"
publisher: "Brandwave"
---

# Ahrefs vs Moz: Which is more popular by branded search?

Which is more popular in search, Ahrefs or Moz? Compare estimated monthly branded-search demand and Share of Search inside the Keyword research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ahrefs and Moz
- **Competitive set**: Keyword research tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Ahrefs Share of Search**: 27.5%
- **Moz Share of Search**: 9.4%

## Which is more popular in search, Ahrefs or Moz?

- In August 2026, Ahrefs had more branded searches than Moz among keyword research tools worldwide. Ahrefs was estimated to have 393K branded searches compared to Moz’s 135K, and held a 27.5% Share of Search versus Moz’s 9.4%.
- Ahrefs was ahead of Moz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among keyword research tools worldwide moved from 29.2% to 27.5%, and its estimated monthly branded searches moved from 505K to 393K.
- Across the 11 months ending August 2026, Moz’s estimated Share of Search among keyword research tools worldwide moved from 7.8% to 9.4%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for keyword research tools worldwide in August 2026?

- In August 2026, Moz gained estimated Share of Search among keyword research tools worldwide, from 8.8% to 9.4%.
- In August 2026, Ahrefs lost estimated Share of Search among keyword research tools worldwide, from 33% to 27.5%.

## Month by month

| Month | Ahrefs estimated searches | Ahrefs Share of Search | Ahrefs rank | Moz estimated searches | Moz Share of Search | Moz rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 505K | 29.2% | 2 | 135K | 7.8% | 4 |
| Nov 2025 | 414K | 25.2% | 2 | 135K | 8.2% | 4 |
| Dec 2025 | 284K | 21.6% | 2 | 135K | 10.3% | 4 |
| Jan 2026 | 422K | 28.2% | 2 | 135K | 9% | 4 |
| Feb 2026 | 422K | 29.5% | 2 | 110K | 7.7% | 4 |
| Mar 2026 | 447K | 19.4% | 2 | 110K | 4.8% | 4 |
| Apr 2026 | 485K | 27.2% | 2 | 135K | 7.6% | 4 |
| May 2026 | 482K | 31.1% | 2 | 135K | 8.7% | 4 |
| Jun 2026 | 414K | 27.2% | 2 | 135K | 8.9% | 4 |
| Jul 2026 | 509K | 33% | 2 | 135K | 8.8% | 4 |
| Aug 2026 | 393K | 27.5% | 2 | 135K | 9.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ahrefs’ and Moz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ahrefs**: Measured on the search terms “ahrefs”, “ahrefs backlink checker” and “ahrefs seo tools”, summed into one figure.
- **Moz**: Measured on the search term “moz”.

- [Ahrefs profile](/demand/global-en/brands/ahrefs)
- [Moz profile](/demand/global-en/brands/moz)
- [All keyword research tools worldwide](/demand/global-en/categories/keyword-research-tools): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ahrefs or Moz?

In August 2026, Ahrefs had more branded searches than Moz among keyword research tools worldwide. Ahrefs was estimated to have 393K branded searches compared to Moz’s 135K, and held a 27.5% Share of Search versus Moz’s 9.4%.

## Cite this page

Brandwave. "Ahrefs vs Moz: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ahrefs-vs-moz

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ahrefs-vs-moz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.