--- title: "Ahrefs Site Audit vs Lumar: Which is searched more?" description: "Is Ahrefs Site Audit or Lumar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO website crawlers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ahrefs-site-audit-vs-lumar" publisher: "Brandwave" --- # Ahrefs Site Audit vs Lumar: Which is searched more? Is Ahrefs Site Audit or Lumar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO website crawlers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ahrefs Site Audit and Lumar - **Competitive set**: SEO website crawlers - **Market**: Global - **Month measured**: Sep 2026 - **Ahrefs Site Audit Share of Search**: 1.2% - **Lumar Share of Search**: 0.12% ## Is Ahrefs Site Audit or Lumar more popular in search? - In September 2026, Ahrefs Site Audit had more branded searches than Lumar among SEO website crawlers worldwide. Ahrefs Site Audit had about 1,000 branded searches, while Lumar had 100. Ahrefs Site Audit made up 1.2% of all SEO website crawler searches we track, and Lumar accounted for 0.12%. - Ahrefs Site Audit was ahead of Lumar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ahrefs Site Audit’s share of searches among SEO website crawlers worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Lumar’s share of searches among SEO website crawlers worldwide moved from 0.22% to 0.12%, and its estimated monthly branded searches moved from 190 to 100. ## Top SEO website crawlers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ahrefs Site Audit and Lumar were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ahrefs Site Audit was listed before Lumar in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Screaming Frog | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sitebulb | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ahrefs Site Audit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Lumar | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Semrush Site Audit | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Oncrawl | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | JetOctopus | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about SEO website crawlers - Asked ChatGPT "Which SEO website crawler should I use?": 1. Screaming Frog, 2. Sitebulb, 3. Ahrefs Site Audit, 4. Semrush Site Audit, 5. Lumar - Asked ChatGPT "What are the best SEO website crawlers?": 1. Screaming Frog, 2. Sitebulb, 3. Ahrefs Site Audit, 4. Semrush Site Audit, 5. Lumar, 6. JetOctopus - Asked ChatGPT "What's the best SEO website crawler for a technical SEO audit?": 1. Screaming Frog, 2. Sitebulb, 3. Lumar, 4. Ahrefs Site Audit, 5. Semrush Site Audit - Searched Google, AI Overview "seo crawler tool": 1. Screaming Frog, 2. Sitebulb, 3. Oncrawl - Searched Google, AI Overview "website crawl tool": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for SEO website crawlers worldwide in September 2026? - Estimated monthly branded searches for Lumar worldwide fell 47.4% over 12 measured months, from 190 to 100 in September 2026. - Estimated monthly branded searches for Ahrefs Site Audit worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Month by month | Month | Ahrefs Site Audit estimated searches | Ahrefs Site Audit Share of Search | Ahrefs Site Audit rank | Lumar estimated searches | Lumar Share of Search | Lumar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.5% | 5 | 190 | 0.22% | 7 | | Nov 2025 | 1.3K | 1.5% | 4 | 130 | 0.15% | 7 | | Dec 2025 | 1K | 1.2% | 5 | 70 | 0.08% | 7 | | Jan 2026 | 880 | 1% | 5 | 130 | 0.15% | 7 | | Feb 2026 | 1.3K | 1.5% | 5 | 150 | 0.17% | 7 | | Mar 2026 | 1.9K | 1.8% | 5 | 140 | 0.13% | 7 | | Apr 2026 | 1.6K | 1.8% | 5 | 110 | 0.12% | 7 | | May 2026 | 1.6K | 1.8% | 4 | 140 | 0.15% | 7 | | Jun 2026 | 1.3K | 1.5% | 5 | 110 | 0.12% | 7 | | Jul 2026 | 2.4K | 2.6% | 4 | 110 | 0.12% | 7 | | Aug 2026 | 1K | 1.1% | 5 | 100 | 0.11% | 7 | | Sep 2026 | 1K | 1.2% | 5 | 100 | 0.12% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Ahrefs Site Audit’s and Lumar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ahrefs Site Audit**: Measured on the search term “ahrefs site audit”. - **Lumar**: Measured on the search terms “lumar io” and “lumar seo”, summed into one figure. - [Ahrefs Site Audit profile](/demand/global-en/brands/ahrefs-site-audit) - [Lumar profile](/demand/global-en/brands/lumar) - [All SEO website crawlers worldwide](/demand/global-en/categories/seo-website-crawlers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ahrefs Site Audit or Lumar more popular in search? In September 2026, Ahrefs Site Audit had more branded searches than Lumar among SEO website crawlers worldwide. Ahrefs Site Audit had about 1,000 branded searches, while Lumar had 100. Ahrefs Site Audit made up 1.2% of all SEO website crawler searches we track, and Lumar accounted for 0.12%. ## Cite this page Brandwave. "Ahrefs Site Audit vs Lumar: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ahrefs-site-audit-vs-lumar This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ahrefs-site-audit-vs-lumar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.