---
title: "Aha! vs ProductPlan: Which is searched more?"
description: "Is Aha! or ProductPlan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product roadmap platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aha-vs-productplan"
publisher: "Brandwave"
---

# Aha! vs ProductPlan: Which is searched more?

Is Aha! or ProductPlan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product roadmap platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aha! and ProductPlan
- **Competitive set**: Product roadmap platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Aha! Share of Search**: 2.2%
- **ProductPlan Share of Search**: 15.4%

## Is Aha! or ProductPlan more popular in search?

- In September 2026, ProductPlan had more branded searches than Aha! among product roadmap platforms worldwide. ProductPlan had about 12,100 branded searches, while Aha! had 1,730. ProductPlan made up 15.4% of all product roadmap platform searches we track, and Aha! accounted for 2.2%.
- ProductPlan was ahead of Aha! in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aha!’s share of searches among product roadmap platforms worldwide moved from 3.3% to 2.2%, and its estimated monthly branded searches moved from 2.9K to 1.7K.
- Across the 12 months ending September 2026, ProductPlan’s share of searches among product roadmap platforms worldwide moved from 20.9% to 15.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

## Top product roadmap platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Aha! and ProductPlan showed up in all five answers. Aha! was listed before ProductPlan in four of them.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Aha! | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Productboard | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| ProductPlan | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Jira Product Discovery | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Linear | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| airfocus | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Canny | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| ProdPad | 8th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about product roadmap platforms

- Asked ChatGPT "Which product roadmap platform should I use?": 1. Jira Product Discovery, 2. Aha!, 3. ProductPlan, 4. airfocus, 5. Productboard, 6. Linear
- Asked ChatGPT "What are the best product roadmap platforms?": 1. Productboard, 2. Aha!, 3. ProductPlan, 4. Jira Product Discovery, 5. airfocus, 6. Canny, 7. Linear, 8. ProdPad
- Asked ChatGPT "What's the best product roadmap platform for a product team?": 1. Jira Product Discovery, 2. Aha!, 3. Productboard, 4. Linear, 5. ProductPlan
- Searched Google, AI Overview "product roadmap platform": 1. Aha!, 2. Productboard, 3. ProductPlan, 4. Jira Product Discovery
- Searched Google, AI Overview "best roadmap software": 1. Productboard, 2. ProductPlan, 3. Aha!, 4. Linear, 5. airfocus

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for product roadmap platforms worldwide in September 2026?

- In September 2026, ProductPlan overtook Productboard to rank 2nd among product roadmap platforms worldwide, with 15.4% of the searches.
- In September 2026, Aha! rose from 6th to 5th among product roadmap platforms worldwide.

## Month by month

| Month | Aha! estimated searches | Aha! Share of Search | Aha! rank | ProductPlan estimated searches | ProductPlan Share of Search | ProductPlan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 3.3% | 5 | 18.1K | 20.9% | 2 |
| Nov 2025 | 2.4K | 3.3% | 6 | 14.8K | 20.1% | 3 |
| Dec 2025 | 2K | 3% | 5 | 12.1K | 17.6% | 3 |
| Jan 2026 | 2.8K | 3.1% | 5 | 14.8K | 16.5% | 3 |
| Feb 2026 | 3K | 3.3% | 5 | 12.1K | 13.6% | 3 |
| Mar 2026 | 2.9K | 2.6% | 5 | 14.8K | 13.5% | 3 |
| Apr 2026 | 2.3K | 2.4% | 6 | 12.1K | 12.6% | 3 |
| May 2026 | 2.3K | 2.4% | 6 | 12.1K | 12.7% | 3 |
| Jun 2026 | 2.2K | 2.4% | 6 | 9.9K | 10.9% | 4 |
| Jul 2026 | 2.2K | 2.7% | 5 | 9.9K | 12.4% | 3 |
| Aug 2026 | 1.8K | 2.3% | 6 | 9.9K | 12.8% | 3 |
| Sep 2026 | 1.7K | 2.2% | 5 | 12.1K | 15.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aha!’s and ProductPlan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aha!**: Measured on the search terms “aha io”, “aha product management” and “aha roadmap”, summed into one figure.
- **ProductPlan**: Measured on the search term “productplan”.

- [Aha! profile](/demand/global-en/brands/aha)
- [ProductPlan profile](/demand/global-en/brands/productplan)
- [All product roadmap platforms worldwide](/demand/global-en/categories/product-roadmap-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Aha! or ProductPlan more popular in search?

In September 2026, ProductPlan had more branded searches than Aha! among product roadmap platforms worldwide. ProductPlan had about 12,100 branded searches, while Aha! had 1,730. ProductPlan made up 15.4% of all product roadmap platform searches we track, and Aha! accounted for 2.2%.

## Cite this page

Brandwave. "Aha! vs ProductPlan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aha-vs-productplan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aha-vs-productplan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
