--- title: "Agoda vs Vrbo: Which is searched more?" description: "Is Agoda or Vrbo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/agoda-vs-vrbo" publisher: "Brandwave" --- # Agoda vs Vrbo: Which is searched more? Is Agoda or Vrbo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Agoda and Vrbo - **Competitive set**: Online travel agencies - **Market**: Global - **Month measured**: Sep 2026 - **Agoda Share of Search**: 3.9% - **Vrbo Share of Search**: 1.7% ## Is Agoda or Vrbo more popular in search? - In September 2026, Agoda had more branded searches than Vrbo among online travel agencies worldwide. Agoda had about 6.1 million branded searches, while Vrbo had 2.7 million. Agoda made up 3.9% of all online travel agency searches we track, and Vrbo accounted for 1.7%. - Agoda was ahead of Vrbo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Agoda’s share of searches among online travel agencies worldwide moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 5M to 6.1M. - Across the 12 months ending September 2026, Vrbo’s share of searches among online travel agencies worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 2.7M. ## Top online travel agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Agoda was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vrbo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Agoda was listed before Vrbo in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Expedia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Booking.com | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Priceline | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hotels.com | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Google Flights | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Kayak | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Agoda | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Vrbo | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Trip.com | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Skyscanner | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Airbnb | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online travel agencies - Asked ChatGPT "Which online travel agency should I book?": 1. Expedia, 2. Booking.com, 3. Priceline, 4. Google Flights, 5. Agoda - Asked ChatGPT "What are the best online travel agencies?": 1. Expedia, 2. Booking.com, 3. Priceline, 4. Hotels.com, 5. Trip.com, 6. Agoda, 7. Google Flights, 8. Kayak, 9. Skyscanner - Asked ChatGPT "What's the best online travel agency for trip planning?": 1. Expedia, 2. Hotels.com, 3. Vrbo, 4. Booking.com, 5. Google Flights - Searched Google, AI Overview "online travel agency": 1. Booking.com, 2. Expedia, 3. Kayak, 4. Priceline - Searched Google, AI Overview "best travel agency": 1. Booking.com, 2. Expedia Not named in any answer: Airbnb. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for online travel agencies worldwide in September 2026? - Vrbo’s share of searches among online travel agencies worldwide has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026. - Estimated monthly branded searches for Agoda worldwide rose 22.4% over 12 measured months, from 5M to 6.1M in September 2026. ## Month by month | Month | Agoda estimated searches | Agoda Share of Search | Agoda rank | Vrbo estimated searches | Vrbo Share of Search | Vrbo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 3.3% | 5 | 2.7M | 1.8% | 8 | | Nov 2025 | 5M | 3.3% | 5 | 2.7M | 1.8% | 8 | | Dec 2025 | 5M | 3.5% | 5 | 2.7M | 1.9% | 8 | | Jan 2026 | 6.1M | 3.3% | 5 | 4.1M | 2.2% | 7 | | Feb 2026 | 5M | 3.2% | 6 | 4.1M | 2.6% | 7 | | Mar 2026 | 5M | 2.9% | 6 | 4.1M | 2.3% | 7 | | Apr 2026 | 5M | 3% | 6 | 3.4M | 2% | 7 | | May 2026 | 6.1M | 3.7% | 6 | 3.4M | 2% | 7 | | Jun 2026 | 5M | 3% | 6 | 4.1M | 2.5% | 7 | | Jul 2026 | 5M | 2.8% | 6 | 4.1M | 2.3% | 7 | | Aug 2026 | 6.1M | 3.6% | 6 | 3.4M | 2% | 7 | | Sep 2026 | 6.1M | 3.9% | 6 | 2.7M | 1.7% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Agoda’s and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Agoda**: Measured on the search term “agoda”. - **Vrbo**: Measured on the search term “vrbo”. - [Agoda profile](/demand/global-en/brands/agoda) - [Vrbo profile](/demand/global-en/brands/vrbo) - [All online travel agencies worldwide](/demand/global-en/categories/online-travel-agencies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Agoda or Vrbo more popular in search? In September 2026, Agoda had more branded searches than Vrbo among online travel agencies worldwide. Agoda had about 6.1 million branded searches, while Vrbo had 2.7 million. Agoda made up 3.9% of all online travel agency searches we track, and Vrbo accounted for 1.7%. ## Cite this page Brandwave. "Agoda vs Vrbo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/agoda-vs-vrbo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/agoda-vs-vrbo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.