--- title: "Agfabric vs Thompson & Morgan: Which is searched more?" description: "Is Agfabric or Thompson & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden fleece brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/agfabric-vs-thompson-morgan" publisher: "Brandwave" --- # Agfabric vs Thompson & Morgan: Which is searched more? Is Agfabric or Thompson & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden fleece brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Agfabric and Thompson & Morgan - **Competitive set**: Garden fleece brands - **Market**: Global - **Month measured**: Sep 2026 - **Agfabric Share of Search**: 0.15% - **Thompson & Morgan Share of Search**: 21.1% ## Is Agfabric or Thompson & Morgan more popular in search? - In September 2026, Thompson & Morgan had more branded searches than Agfabric among garden fleece brands worldwide. Thompson & Morgan had about 54,900 branded searches, while Agfabric had 390. Thompson & Morgan made up 21.1% of all garden fleece brand searches we track, and Agfabric accounted for 0.15%. - Thompson & Morgan was ahead of Agfabric in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Agfabric’s share of searches among garden fleece brands worldwide moved from 0.18% to 0.15%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among garden fleece brands worldwide moved from 20.9% to 21.1%, and its estimated monthly branded searches moved from 44.9K to 54.9K. ## Top garden fleece brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Agfabric was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thompson & Morgan did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Agfabric | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Agribon | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | DeWitt | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Haxnicks | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Gardena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thompson & Morgan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gardman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Agralan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden fleece brands - Asked ChatGPT "Which garden fleece brand should I buy?": 1. Agribon, 2. Agfabric, 3. DeWitt - Asked ChatGPT "What are the best garden fleece brands?": 1. Agfabric, 2. DeWitt, 3. Agribon, 4. Haxnicks - Asked ChatGPT "What's the best garden fleece brand for cold weather plants?": 1. Agfabric, 2. DeWitt, 3. Agribon - Searched Google, AI Overview "horticultural fleece": named none of the brands we track - Searched Google, AI Overview "best garden fleece": 1. Haxnicks Not named in any answer: Gardena, Thompson & Morgan, Gardman and Agralan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for garden fleece brands worldwide in September 2026? - In September 2026, Thompson & Morgan gained share of searches among garden fleece brands worldwide, from 17.7% to 21.1%. ## Month by month | Month | Agfabric estimated searches | Agfabric Share of Search | Agfabric rank | Thompson & Morgan estimated searches | Thompson & Morgan Share of Search | Thompson & Morgan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.18% | 6 | 44.9K | 20.9% | 2 | | Nov 2025 | 480 | 0.23% | 6 | 37.5K | 18.1% | 2 | | Dec 2025 | 390 | 0.23% | 6 | 30.7K | 18.1% | 2 | | Jan 2026 | 480 | 0.25% | 6 | 54.9K | 28.2% | 2 | | Feb 2026 | 320 | 0.13% | 7 | 72.6K | 30% | 2 | | Mar 2026 | 590 | 0.14% | 7 | 122K | 28.5% | 2 | | Apr 2026 | 880 | 0.17% | 6 | 145K | 27.9% | 2 | | May 2026 | 880 | 0.15% | 6 | 118K | 20.6% | 2 | | Jun 2026 | 720 | 0.16% | 6 | 65.9K | 15% | 2 | | Jul 2026 | 590 | 0.16% | 6 | 53.9K | 15% | 2 | | Aug 2026 | 480 | 0.16% | 6 | 53.9K | 17.7% | 2 | | Sep 2026 | 390 | 0.15% | 6 | 54.9K | 21.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Agfabric’s and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Agfabric**: Measured on the search term “agfabric”. - **Thompson & Morgan**: Measured on the search terms “thompson and morgan” and “thompson morgan”, summed into one figure. - [Agfabric profile](/demand/global-en/brands/agfabric) - [Thompson & Morgan profile](/demand/global-en/brands/thompson-morgan) - [All garden fleece brands worldwide](/demand/global-en/categories/garden-fleece-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Agfabric or Thompson & Morgan more popular in search? In September 2026, Thompson & Morgan had more branded searches than Agfabric among garden fleece brands worldwide. Thompson & Morgan had about 54,900 branded searches, while Agfabric had 390. Thompson & Morgan made up 21.1% of all garden fleece brand searches we track, and Agfabric accounted for 0.15%. ## Cite this page Brandwave. "Agfabric vs Thompson & Morgan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/agfabric-vs-thompson-morgan This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/agfabric-vs-thompson-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.