---
title: "AFL vs NFL: Which is searched more?"
description: "Which is more popular in search, AFL or NFL? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/afl-vs-nfl"
publisher: "Brandwave"
---

# AFL vs NFL: Which is searched more?

Which is more popular in search, AFL or NFL? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AFL and NFL
- **Competitive set**: Sports leagues
- **Market**: Global
- **Month measured**: Sep 2026
- **AFL Share of Search**: 4.6%
- **NFL Share of Search**: 50.3%

## Which is more popular in search, AFL or NFL?

- In September 2026, NFL had more branded searches than AFL among sports leagues worldwide. NFL was estimated to have 101M branded searches compared to AFL’s 9.1M, and held a 50.3% Share of Search versus AFL’s 4.6%.
- The lead changed hands 2 times in the 12 months ending September 2026: AFL took it in April 2026, NFL took it in August 2026.
- Across the 12 months ending September 2026, AFL’s estimated Share of Search among sports leagues worldwide moved from 0.51% to 4.6%, and its estimated monthly branded searches moved from 1.2M to 9.1M.
- Across the 12 months ending September 2026, NFL’s estimated Share of Search among sports leagues worldwide moved from 42.4% to 50.3%, and its estimated monthly branded searches held steady at 101M.

## How did search popularity change for sports leagues worldwide in September 2026?

- In September 2026, NFL overtook Premier League to become the leader among sports leagues worldwide, with 50.3% estimated Share of Search.
- In September 2026, AFL lost estimated Share of Search among sports leagues worldwide, from 9.4% to 4.6%.

## Month by month

| Month | AFL estimated searches | AFL Share of Search | AFL rank | NFL estimated searches | NFL Share of Search | NFL rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 0.51% | 4 | 101M | 42.4% | 1 |
| Nov 2025 | 673K | 0.22% | 4 | 124M | 40.2% | 1 |
| Dec 2025 | 450K | 0.13% | 4 | 124M | 35.5% | 1 |
| Jan 2026 | 450K | 0.13% | 4 | 151M | 42.7% | 1 |
| Feb 2026 | 1M | 0.5% | 4 | 16.6M | 8.2% | 3 |
| Mar 2026 | 6.1M | 3.1% | 4 | 7.5M | 3.8% | 3 |
| Apr 2026 | 7.5M | 2.8% | 3 | 5M | 1.9% | 4 |
| May 2026 | 9.1M | 2.5% | 3 | 4.1M | 1.1% | 4 |
| Jun 2026 | 6.1M | 5.3% | 2 | 4.1M | 3.5% | 4 |
| Jul 2026 | 7.5M | 24.5% | 2 | 3.4M | 11% | 4 |
| Aug 2026 | 9.1M | 9.4% | 3 | 24.9M | 25.6% | 2 |
| Sep 2026 | 9.1M | 4.6% | 3 | 101M | 50.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using AFL’s and NFL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AFL**: Measured on the search term “afl”.
- **NFL**: Measured on the search term “nfl”.

- [AFL profile](/demand/global-en/brands/afl)
- [NFL profile](/demand/global-en/brands/nfl)
- [All sports leagues worldwide](/demand/global-en/categories/sports-leagues): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AFL or NFL?

In September 2026, NFL had more branded searches than AFL among sports leagues worldwide. NFL was estimated to have 101M branded searches compared to AFL’s 9.1M, and held a 50.3% Share of Search versus AFL’s 4.6%.

## Cite this page

Brandwave. "AFL vs NFL: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/afl-vs-nfl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/afl-vs-nfl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.