---
title: "Aesop vs The Body Shop: Which is searched more?"
description: "Which is more popular in search, Aesop or The Body Shop? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aesop-vs-the-body-shop"
publisher: "Brandwave"
---

# Aesop vs The Body Shop: Which is searched more?

Which is more popular in search, Aesop or The Body Shop? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aesop and The Body Shop
- **Competitive set**: Bath, body and cosmetics stores
- **Market**: Global
- **Month measured**: Sep 2026
- **Aesop Share of Search**: 20.1%
- **The Body Shop Share of Search**: 13.4%

## Which is more popular in search, Aesop or The Body Shop?

- In September 2026, Aesop had more branded searches than The Body Shop among bath, body and cosmetics stores worldwide. Aesop was estimated to have 823K branded searches compared to The Body Shop’s 550K, and held a 20.1% Share of Search versus The Body Shop’s 13.4%.
- Aesop was ahead of The Body Shop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores worldwide moved from 20.5% to 20.1%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, The Body Shop’s estimated Share of Search among bath, body and cosmetics stores worldwide moved from 16.9% to 13.4%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?

- In September 2026, The Body Shop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 17.1% to 13.4%.
- In September 2026, Aesop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 20.9% to 20.1%.

## Month by month

| Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | The Body Shop estimated searches | The Body Shop Share of Search | The Body Shop rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 20.5% | 3 | 823K | 16.9% | 4 |
| Nov 2025 | 1.5M | 20.1% | 3 | 1M | 13.4% | 4 |
| Dec 2025 | 1.5M | 17.5% | 3 | 1M | 11.6% | 4 |
| Jan 2026 | 1M | 20% | 3 | 673K | 13.5% | 4 |
| Feb 2026 | 823K | 21.6% | 3 | 550K | 14.4% | 4 |
| Mar 2026 | 1M | 22.8% | 3 | 673K | 15.3% | 4 |
| Apr 2026 | 823K | 20.9% | 3 | 673K | 17.1% | 4 |
| May 2026 | 823K | 20.9% | 3 | 673K | 17.1% | 4 |
| Jun 2026 | 823K | 21.6% | 3 | 550K | 14.4% | 4 |
| Jul 2026 | 823K | 21.6% | 3 | 550K | 14.4% | 4 |
| Aug 2026 | 823K | 20.9% | 3 | 673K | 17.1% | 4 |
| Sep 2026 | 823K | 20.1% | 3 | 550K | 13.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aesop’s and The Body Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aesop**: Measured on the search term “aesop”.
- **The Body Shop**: Measured on the search term “the body shop”.

- [Aesop profile](/demand/global-en/brands/aesop)
- [The Body Shop profile](/demand/global-en/brands/the-body-shop)
- [All bath, body and cosmetics stores worldwide](/demand/global-en/categories/bath-and-body-stores): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aesop or The Body Shop?

In September 2026, Aesop had more branded searches than The Body Shop among bath, body and cosmetics stores worldwide. Aesop was estimated to have 823K branded searches compared to The Body Shop’s 550K, and held a 20.1% Share of Search versus The Body Shop’s 13.4%.

## Cite this page

Brandwave. "Aesop vs The Body Shop: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aesop-vs-the-body-shop

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aesop-vs-the-body-shop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.