--- title: "Aesop vs Softsoap: Which is searched more?" description: "Is Aesop or Softsoap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aesop-vs-softsoap" publisher: "Brandwave" --- # Aesop vs Softsoap: Which is searched more? Is Aesop or Softsoap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Softsoap - **Competitive set**: Hand soap brands - **Market**: Global - **Month measured**: Sep 2026 - **Aesop Share of Search**: 14.9% - **Softsoap Share of Search**: 0.18% ## Is Aesop or Softsoap more popular in search? - In September 2026, Aesop had more branded searches than Softsoap among hand soap brands worldwide. Aesop had about 823,000 branded searches, while Softsoap had 9,900. Aesop made up 14.9% of all hand soap brand searches we track, and Softsoap accounted for 0.18%. - Aesop was ahead of Softsoap in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aesop’s share of searches among hand soap brands worldwide moved from 18% to 14.9%, and its estimated monthly branded searches moved from 1M to 823K. - Across the 12 months ending September 2026, Softsoap’s share of searches among hand soap brands worldwide held steady at 0.18%, and its estimated monthly branded searches held steady at 9.9K. ## Top hand soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aesop was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Softsoap was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aesop and Softsoap were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Softsoap | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Aesop | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Dove | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mrs. Meyer’s Clean Day | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Dial | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Diptyque | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Blueland | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | L'Occitane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand soap brands - Asked ChatGPT "Which hand soap brand should I buy?": 1. Dove, 2. Softsoap, 3. Mrs. Meyer’s Clean Day - Asked ChatGPT "What are the best hand soap brands?": 1. Aesop, 2. Softsoap, 3. Mrs. Meyer’s Clean Day, 4. Dove - Asked ChatGPT "What's the best hand soap brand for daily hand washing?": 1. Dove, 2. Dial - Searched Google, AI Overview "hand soap brands": 1. Softsoap, 2. Dial, 3. Mrs. Meyer’s Clean Day, 4. Aesop, 5. Diptyque - Searched Google, AI Overview "best hand soap": 1. Aesop, 2. Diptyque, 3. Mrs. Meyer’s Clean Day, 4. Blueland Not named in any answer: L'Occitane and Jo Malone. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hand soap brands worldwide in September 2026? - Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Softsoap estimated searches | Softsoap Share of Search | Softsoap rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 18% | 3 | 9.9K | 0.18% | 9 | | Nov 2025 | 1.5M | 19.6% | 2 | 9.9K | 0.13% | 9 | | Dec 2025 | 1.5M | 18.1% | 2 | 8.1K | 0.1% | 9 | | Jan 2026 | 1M | 17.4% | 3 | 9.9K | 0.17% | 9 | | Feb 2026 | 823K | 16.9% | 3 | 8.1K | 0.17% | 9 | | Mar 2026 | 1M | 17.9% | 3 | 9.9K | 0.18% | 9 | | Apr 2026 | 823K | 16.3% | 3 | 8.1K | 0.16% | 9 | | May 2026 | 823K | 15.2% | 3 | 9.9K | 0.18% | 9 | | Jun 2026 | 823K | 16.1% | 3 | 8.1K | 0.16% | 9 | | Jul 2026 | 823K | 15.9% | 3 | 8.1K | 0.16% | 9 | | Aug 2026 | 823K | 14.8% | 3 | 9.9K | 0.18% | 9 | | Sep 2026 | 823K | 14.9% | 3 | 9.9K | 0.18% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Softsoap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search term “aesop”. - **Softsoap**: Measured on the search term “softsoap”. - [Aesop profile](/demand/global-en/brands/aesop) - [Softsoap profile](/demand/global-en/brands/softsoap) - [All hand soap brands worldwide](/demand/global-en/categories/hand-soap-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aesop or Softsoap more popular in search? In September 2026, Aesop had more branded searches than Softsoap among hand soap brands worldwide. Aesop had about 823,000 branded searches, while Softsoap had 9,900. Aesop made up 14.9% of all hand soap brand searches we track, and Softsoap accounted for 0.18%. ## Cite this page Brandwave. "Aesop vs Softsoap: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aesop-vs-softsoap This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aesop-vs-softsoap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.