--- title: "Aesop vs Sephora: Which is searched more?" description: "Is Aesop or Sephora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aesop-vs-sephora" publisher: "Brandwave" --- # Aesop vs Sephora: Which is searched more? Is Aesop or Sephora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Sephora - **Competitive set**: Bath, body and cosmetics stores - **Market**: Global - **Month measured**: Sep 2026 - **Aesop Share of Search**: 3% - **Sephora Share of Search**: 61% ## Is Aesop or Sephora more popular in search? - In September 2026, Sephora had more branded searches than Aesop among bath, body and cosmetics stores worldwide. Sephora had about 16.6 million branded searches, while Aesop had 823,000. Sephora made up 61% of all bath, body and cosmetics store searches we track, and Aesop accounted for 3%. - Sephora was ahead of Aesop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aesop’s share of searches among bath, body and cosmetics stores worldwide moved from 3.6% to 3%, and its estimated monthly branded searches moved from 1M to 823K. - Across the 12 months ending September 2026, Sephora’s share of searches among bath, body and cosmetics stores worldwide moved from 59.2% to 61%, and its estimated monthly branded searches held steady at 16.6M. ## Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sephora was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Aesop did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bath & Body Works | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Lush | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | The Body Shop | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Sephora | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Target | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | L'Occitane | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Aesop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bath, body and cosmetics stores - Asked ChatGPT "Which bath and body cosmetics store should I shop at?": 1. Bath & Body Works, 2. The Body Shop, 3. Lush, 4. Target - Asked ChatGPT "What are the best bath and body cosmetics stores?": 1. Bath & Body Works, 2. The Body Shop, 3. Lush, 4. Sephora, 5. Target - Asked ChatGPT "What's the best bath and body cosmetics store for gifts and treats?": 1. Bath & Body Works, 2. Lush, 3. The Body Shop, 4. Sephora - Searched Google, AI Overview "best bath body store": 1. Bath & Body Works, 2. Lush, 3. The Body Shop, 4. Sephora, 5. L'Occitane Not named in any answer: Aesop. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bath, body and cosmetics stores worldwide in September 2026? - Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Sephora estimated searches | Sephora Share of Search | Sephora rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 3.6% | 5 | 16.6M | 59.2% | 1 | | Nov 2025 | 1.5M | 3% | 5 | 30.4M | 61.3% | 1 | | Dec 2025 | 1.5M | 3.1% | 5 | 24.9M | 52% | 1 | | Jan 2026 | 1M | 3.7% | 5 | 16.6M | 61.4% | 1 | | Feb 2026 | 823K | 3.6% | 5 | 13.6M | 59.7% | 1 | | Mar 2026 | 1M | 3.8% | 5 | 16.6M | 62.8% | 1 | | Apr 2026 | 823K | 3.2% | 5 | 16.6M | 64% | 1 | | May 2026 | 823K | 3.6% | 5 | 13.6M | 59.2% | 1 | | Jun 2026 | 823K | 3.4% | 5 | 13.6M | 56.7% | 1 | | Jul 2026 | 823K | 3.6% | 5 | 13.6M | 59.5% | 1 | | Aug 2026 | 823K | 3% | 5 | 16.6M | 61.2% | 1 | | Sep 2026 | 823K | 3% | 5 | 16.6M | 61% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Sephora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search term “aesop”. - **Sephora**: Measured on the search term “sephora”. - [Aesop profile](/demand/global-en/brands/aesop) - [Sephora profile](/demand/global-en/brands/sephora) - [All bath, body and cosmetics stores worldwide](/demand/global-en/categories/bath-and-body-stores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aesop or Sephora more popular in search? In September 2026, Sephora had more branded searches than Aesop among bath, body and cosmetics stores worldwide. Sephora had about 16.6 million branded searches, while Aesop had 823,000. Sephora made up 61% of all bath, body and cosmetics store searches we track, and Aesop accounted for 3%. ## Cite this page Brandwave. "Aesop vs Sephora: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aesop-vs-sephora This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aesop-vs-sephora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.