--- title: "Aesop vs Olaplex: Which is searched more?" description: "Is Aesop or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aesop-vs-olaplex" publisher: "Brandwave" --- # Aesop vs Olaplex: Which is searched more? Is Aesop or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Olaplex - **Competitive set**: Shampoo and conditioner brands - **Market**: Global - **Month measured**: Sep 2026 - **Aesop Share of Search**: 23.8% - **Olaplex Share of Search**: 15.9% ## Is Aesop or Olaplex more popular in search? - In September 2026, Aesop had more branded searches than Olaplex among shampoo and conditioner brands worldwide. Aesop had about 823,000 branded searches, while Olaplex had 550,000. Aesop made up 23.8% of all shampoo and conditioner brand searches we track, and Olaplex accounted for 15.9%. - Aesop was ahead of Olaplex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aesop’s share of searches among shampoo and conditioner brands worldwide moved from 26.5% to 23.8%, and its estimated monthly branded searches moved from 1M to 823K. - Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo and conditioner brands worldwide moved from 17.8% to 15.9%, and its estimated monthly branded searches moved from 673K to 550K. ## Top shampoo and conditioner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Aesop did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Nizoral | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hims | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aussie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CHI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keeps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and conditioner brands - Asked ChatGPT "Which shampoo and conditioner brand should I buy?": 1. Dove, 2. Nizoral - Asked ChatGPT "What are the best shampoo and conditioner brands?": 1. Olaplex, 2. Nizoral - Asked ChatGPT "What's the best shampoo and conditioner brand for everyday hair care?": 1. Dove, 2. Olaplex - Searched Google, AI Overview "best shampoo and conditioner": 1. Dove, 2. Olaplex - Searched Google, AI Overview "sulphate free shampoo": 1. Olaplex Not named in any answer: Aesop, Hims, Aveeno, Aussie, CHI and Keeps. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for shampoo and conditioner brands worldwide in September 2026? - Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026. - Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 26.5% | 1 | 673K | 17.8% | 3 | | Nov 2025 | 1.5M | 35.2% | 1 | 823K | 19.3% | 3 | | Dec 2025 | 1.5M | 34.2% | 1 | 823K | 18.8% | 3 | | Jan 2026 | 1M | 26.3% | 1 | 673K | 17.7% | 4 | | Feb 2026 | 823K | 24.3% | 1 | 550K | 16.2% | 4 | | Mar 2026 | 1M | 25.2% | 1 | 673K | 16.9% | 4 | | Apr 2026 | 823K | 22.7% | 1 | 673K | 18.6% | 4 | | May 2026 | 823K | 22.2% | 2 | 673K | 18.2% | 4 | | Jun 2026 | 823K | 24.2% | 1 | 550K | 16.2% | 4 | | Jul 2026 | 823K | 24.2% | 1 | 550K | 16.2% | 4 | | Aug 2026 | 823K | 23.8% | 2 | 550K | 15.9% | 4 | | Sep 2026 | 823K | 23.8% | 2 | 550K | 15.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search term “aesop”. - **Olaplex**: Measured on the search term “olaplex”. - [Aesop profile](/demand/global-en/brands/aesop) - [Olaplex profile](/demand/global-en/brands/olaplex) - [All shampoo and conditioner brands worldwide](/demand/global-en/categories/shampoo-and-conditioner-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aesop or Olaplex more popular in search? In September 2026, Aesop had more branded searches than Olaplex among shampoo and conditioner brands worldwide. Aesop had about 823,000 branded searches, while Olaplex had 550,000. Aesop made up 23.8% of all shampoo and conditioner brand searches we track, and Olaplex accounted for 15.9%. ## Cite this page Brandwave. "Aesop vs Olaplex: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aesop-vs-olaplex This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aesop-vs-olaplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.