--- title: "Aesop vs Jack Black: Which is searched more?" description: "Is Aesop or Jack Black more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aesop-vs-jack-black" publisher: "Brandwave" --- # Aesop vs Jack Black: Which is searched more? Is Aesop or Jack Black more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Jack Black - **Competitive set**: Men's grooming brands - **Market**: Global - **Month measured**: Sep 2026 - **Aesop Share of Search**: 27.1% - **Jack Black Share of Search**: 40.2% ## Is Aesop or Jack Black more popular in search? - In September 2026, Jack Black had more branded searches than Aesop among men's grooming brands worldwide. Jack Black had about 1.2 million branded searches, while Aesop had 823,000. Jack Black made up 40.2% of all men's grooming brand searches we track, and Aesop accounted for 27.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Aesop took it in November 2025, Jack Black took it in December 2025. - Across the 12 months ending September 2026, Aesop’s share of searches among men's grooming brands worldwide moved from 30% to 27.1%, and its estimated monthly branded searches moved from 1M to 823K. - Across the 12 months ending September 2026, Jack Black’s share of searches among men's grooming brands worldwide moved from 36.6% to 40.2%, and its estimated monthly branded searches held steady at 1.2M. ## Top men's grooming brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Jack Black was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Aesop was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Jack Black was listed before Aesop in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jack Black | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Kiehl's | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Aesop | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Marlowe | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | La Roche-Posay | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Manscaped | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nivea Men | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bulldog | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wahl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about men's grooming brands - Asked ChatGPT "Which men's grooming brand should I buy?": 1. Jack Black, 2. Marlowe, 3. La Roche-Posay, 4. Aesop - Asked ChatGPT "What are the best men's grooming brands?": 1. Kiehl's, 2. Aesop, 3. Jack Black, 4. La Roche-Posay, 5. Marlowe - Asked ChatGPT "What's the best men's grooming brand for everyday shaving?": named none of the brands we track - Searched Google, AI Overview "men's grooming brands": 1. Jack Black, 2. Kiehl's Not named in any answer: Manscaped, Nivea Men, Bulldog and Wahl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for men's grooming brands worldwide in September 2026? - In September 2026, Aesop gained share of searches among men's grooming brands worldwide, from 20.3% to 27.1%. - In September 2026, Jack Black lost share of searches among men's grooming brands worldwide, from 55.2% to 40.2%. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Jack Black estimated searches | Jack Black Share of Search | Jack Black rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 30% | 2 | 1.2M | 36.6% | 1 | | Nov 2025 | 1.5M | 32.7% | 1 | 1.2M | 26.6% | 2 | | Dec 2025 | 1.5M | 28.8% | 2 | 2.2M | 43% | 1 | | Jan 2026 | 1M | 25.3% | 2 | 1.8M | 46.4% | 1 | | Feb 2026 | 823K | 27.1% | 2 | 1.2M | 40.2% | 1 | | Mar 2026 | 1M | 25.8% | 2 | 1.8M | 47.2% | 1 | | Apr 2026 | 823K | 20.3% | 2 | 2.2M | 55.2% | 1 | | May 2026 | 823K | 27.1% | 2 | 1.2M | 40.2% | 1 | | Jun 2026 | 823K | 29.2% | 2 | 1M | 35.5% | 1 | | Jul 2026 | 823K | 31.1% | 2 | 1M | 37.7% | 1 | | Aug 2026 | 823K | 20.3% | 2 | 2.2M | 55.2% | 1 | | Sep 2026 | 823K | 27.1% | 2 | 1.2M | 40.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Jack Black’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search term “aesop”. - **Jack Black**: Measured on the search term “jack black”. - [Aesop profile](/demand/global-en/brands/aesop) - [Jack Black profile](/demand/global-en/brands/jack-black) - [All men's grooming brands worldwide](/demand/global-en/categories/mens-grooming-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aesop or Jack Black more popular in search? In September 2026, Jack Black had more branded searches than Aesop among men's grooming brands worldwide. Jack Black had about 1.2 million branded searches, while Aesop had 823,000. Jack Black made up 40.2% of all men's grooming brand searches we track, and Aesop accounted for 27.1%. ## Cite this page Brandwave. "Aesop vs Jack Black: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aesop-vs-jack-black This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aesop-vs-jack-black. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.