--- title: "Aesop vs Bath & Body Works: Which is searched more?" description: "Is Aesop or Bath & Body Works more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aesop-vs-bath-body-works" publisher: "Brandwave" --- # Aesop vs Bath & Body Works: Which is searched more? Is Aesop or Bath & Body Works more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Bath & Body Works - **Competitive set**: Bath, body and cosmetics stores - **Market**: Global - **Month measured**: Sep 2026 - **Aesop Share of Search**: 3% - **Bath & Body Works Share of Search**: 23% ## Is Aesop or Bath & Body Works more popular in search? - In September 2026, Bath & Body Works had more branded searches than Aesop among bath, body and cosmetics stores worldwide. Bath & Body Works had about 6.3 million branded searches, while Aesop had 823,000. Bath & Body Works made up 23% of all bath, body and cosmetics store searches we track, and Aesop accounted for 3%. - Bath & Body Works was ahead of Aesop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aesop’s share of searches among bath, body and cosmetics stores worldwide moved from 3.6% to 3%, and its estimated monthly branded searches moved from 1M to 823K. - Across the 12 months ending September 2026, Bath & Body Works’ share of searches among bath, body and cosmetics stores worldwide moved from 22.3% to 23%, and its estimated monthly branded searches held steady at 6.3M. ## Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bath & Body Works appeared in all four answers. Aesop did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bath & Body Works | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Lush | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | The Body Shop | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Sephora | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Target | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | L'Occitane | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Aesop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bath, body and cosmetics stores - Asked ChatGPT "Which bath and body cosmetics store should I shop at?": 1. Bath & Body Works, 2. The Body Shop, 3. Lush, 4. Target - Asked ChatGPT "What are the best bath and body cosmetics stores?": 1. Bath & Body Works, 2. The Body Shop, 3. Lush, 4. Sephora, 5. Target - Asked ChatGPT "What's the best bath and body cosmetics store for gifts and treats?": 1. Bath & Body Works, 2. Lush, 3. The Body Shop, 4. Sephora - Searched Google, AI Overview "best bath body store": 1. Bath & Body Works, 2. Lush, 3. The Body Shop, 4. Sephora, 5. L'Occitane Not named in any answer: Aesop. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bath, body and cosmetics stores worldwide in September 2026? - Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Bath & Body Works estimated searches | Bath & Body Works Share of Search | Bath & Body Works rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 3.6% | 5 | 6.3M | 22.3% | 2 | | Nov 2025 | 1.5M | 3% | 5 | 11.3M | 22.9% | 2 | | Dec 2025 | 1.5M | 3.1% | 5 | 13.9M | 29% | 2 | | Jan 2026 | 1M | 3.7% | 5 | 5.1M | 18.9% | 2 | | Feb 2026 | 823K | 3.6% | 5 | 5.1M | 22.4% | 2 | | Mar 2026 | 1M | 3.8% | 5 | 5.1M | 19.3% | 2 | | Apr 2026 | 823K | 3.2% | 5 | 5.1M | 19.7% | 2 | | May 2026 | 823K | 3.6% | 5 | 5.1M | 22.3% | 2 | | Jun 2026 | 823K | 3.4% | 5 | 6.3M | 26.1% | 2 | | Jul 2026 | 823K | 3.6% | 5 | 5.1M | 22.5% | 2 | | Aug 2026 | 823K | 3% | 5 | 6.3M | 23.1% | 2 | | Sep 2026 | 823K | 3% | 5 | 6.3M | 23% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Bath & Body Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search term “aesop”. - **Bath & Body Works**: Measured on the search terms “bath and body works” and “bath body works”, summed into one figure. - [Aesop profile](/demand/global-en/brands/aesop) - [Bath & Body Works profile](/demand/global-en/brands/bath-body-works) - [All bath, body and cosmetics stores worldwide](/demand/global-en/categories/bath-and-body-stores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aesop or Bath & Body Works more popular in search? In September 2026, Bath & Body Works had more branded searches than Aesop among bath, body and cosmetics stores worldwide. Bath & Body Works had about 6.3 million branded searches, while Aesop had 823,000. Bath & Body Works made up 23% of all bath, body and cosmetics store searches we track, and Aesop accounted for 3%. ## Cite this page Brandwave. "Aesop vs Bath & Body Works: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aesop-vs-bath-body-works This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aesop-vs-bath-body-works. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.