---
title: "Aerotek vs Randstad: Which is searched more?"
description: "Is Aerotek or Randstad more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Staffing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aerotek-vs-randstad"
publisher: "Brandwave"
---

# Aerotek vs Randstad: Which is searched more?

Is Aerotek or Randstad more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Staffing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aerotek and Randstad
- **Competitive set**: Staffing agencies
- **Market**: Global
- **Month measured**: Sep 2026
- **Aerotek Share of Search**: 4.8%
- **Randstad Share of Search**: 35.6%

## Is Aerotek or Randstad more popular in search?

- In September 2026, Randstad had more branded searches than Aerotek among staffing agencies worldwide. Randstad had about 1.5 million branded searches, while Aerotek had 201,000. Randstad made up 35.6% of all staffing agency searches we track, and Aerotek accounted for 4.8%.
- Randstad was ahead of Aerotek in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aerotek’s share of searches among staffing agencies worldwide moved from 5.7% to 4.8%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Randstad’s share of searches among staffing agencies worldwide moved from 34.8% to 35.6%, and its estimated monthly branded searches held steady at 1.5M.

## Top staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Aerotek was mentioned in two out of three: in two of the three ChatGPT answers. Randstad was mentioned in one out of three: in one of the three ChatGPT answers. Aerotek and Randstad were each listed first in one of the two answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Express Employment Professionals | 1st | 2 of 3 | 2 of 3 |
| Robert Half | 2nd | 1 of 3 | 1 of 3 |
| Aerotek | 3rd | 2 of 3 | 2 of 3 |
| Randstad | 4th | 1 of 3 | 1 of 3 |
| Kelly Services | 5th | 1 of 3 | 1 of 3 |
| Adecco | Not ranked | 0 of 3 | 0 of 3 |
| Hays | Not ranked | 0 of 3 | 0 of 3 |
| Manpower | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about staffing agencies

- Asked ChatGPT "Which staffing agency should I hire?": 1. Express Employment Professionals, 2. Aerotek
- Asked ChatGPT "What are the best staffing agencies?": 1. Robert Half, 2. Express Employment Professionals, 3. Randstad, 4. Aerotek, 5. Kelly Services
- Asked ChatGPT "What's the best staffing agency for temporary workers?": named none of the brands we track

Not named in any answer: Adecco, Hays and Manpower.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for staffing agencies worldwide in September 2026?

- In September 2026, Adecco overtook Randstad to become the leader among staffing agencies worldwide, with 35.6% of the searches.
- In September 2026, Aerotek lost share of searches among staffing agencies worldwide, from 5.9% to 4.8%.

## Month by month

| Month | Aerotek estimated searches | Aerotek Share of Search | Aerotek rank | Randstad estimated searches | Randstad Share of Search | Randstad rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 5.7% | 5 | 1.5M | 34.8% | 2 |
| Nov 2025 | 165K | 4.7% | 7 | 1.2M | 35.1% | 2 |
| Dec 2025 | 165K | 5.2% | 6 | 1.2M | 38.4% | 1 |
| Jan 2026 | 246K | 5.8% | 4 | 1.5M | 35.6% | 2 |
| Feb 2026 | 201K | 5.3% | 5 | 1.5M | 39.5% | 1 |
| Mar 2026 | 201K | 4.9% | 5 | 1.5M | 36.3% | 2 |
| Apr 2026 | 201K | 5.2% | 5 | 1.5M | 38.9% | 1 |
| May 2026 | 201K | 5.4% | 4 | 1.5M | 40% | 1 |
| Jun 2026 | 201K | 5.3% | 4 | 1.5M | 39.4% | 1 |
| Jul 2026 | 201K | 5.6% | 5 | 1.2M | 34.2% | 2 |
| Aug 2026 | 201K | 5.9% | 6 | 1.2M | 35.5% | 1 |
| Sep 2026 | 201K | 4.8% | 6 | 1.5M | 35.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aerotek’s and Randstad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aerotek**: Measured on the search term “aerotek”.
- **Randstad**: Measured on the search term “randstad”.

- [Aerotek profile](/demand/global-en/brands/aerotek)
- [Randstad profile](/demand/global-en/brands/randstad)
- [All staffing agencies worldwide](/demand/global-en/categories/staffing-agencies): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Aerotek or Randstad more popular in search?

In September 2026, Randstad had more branded searches than Aerotek among staffing agencies worldwide. Randstad had about 1.5 million branded searches, while Aerotek had 201,000. Randstad made up 35.6% of all staffing agency searches we track, and Aerotek accounted for 4.8%.

## Cite this page

Brandwave. "Aerotek vs Randstad: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aerotek-vs-randstad

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aerotek-vs-randstad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
