--- title: "Aerie vs Honey Birdette: Which is searched more?" description: "Is Aerie or Honey Birdette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aerie-vs-honey-birdette" publisher: "Brandwave" --- # Aerie vs Honey Birdette: Which is searched more? Is Aerie or Honey Birdette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aerie and Honey Birdette - **Competitive set**: Lingerie brands - **Market**: Global - **Month measured**: Sep 2026 - **Aerie Share of Search**: 1.4% - **Honey Birdette Share of Search**: 6% ## Is Aerie or Honey Birdette more popular in search? - In September 2026, Honey Birdette had more branded searches than Aerie among lingerie brands worldwide. Honey Birdette had about 246,000 branded searches, while Aerie had 58,600. Honey Birdette made up 6% of all lingerie brand searches we track, and Aerie accounted for 1.4%. - Honey Birdette was ahead of Aerie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aerie’s share of searches among lingerie brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 63.8K to 58.6K. - Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands worldwide moved from 6.2% to 6%, and its estimated monthly branded searches moved from 301K to 246K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aerie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Honey Birdette did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Intimissimi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Agent Provocateur | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Savage X Fenty | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bluebella | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Victoria's Secret | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Aerie | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy?": 1. Intimissimi, 2. Savage X Fenty, 3. Aerie, 4. Bluebella, 5. Agent Provocateur - Asked ChatGPT "What are the best lingerie brands?": 1. Intimissimi, 2. Agent Provocateur, 3. Victoria's Secret, 4. SKIMS, 5. Savage X Fenty, 6. Bluebella, 7. Aerie - Asked ChatGPT "What's the best lingerie brand for everyday wear?": 1. SKIMS - Searched Google, AI Overview "lingerie brands": 1. Intimissimi, 2. SKIMS, 3. Agent Provocateur, 4. Bluebella, 5. Victoria's Secret - Searched Google, AI Overview "bras and underwear": named none of the brands we track Not named in any answer: Honey Birdette. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lingerie brands worldwide in September 2026? - In September 2026, Aerie fell from 7th to 8th among lingerie brands worldwide. - Estimated monthly branded searches for Honey Birdette worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Month by month | Month | Aerie estimated searches | Aerie Share of Search | Aerie rank | Honey Birdette estimated searches | Honey Birdette Share of Search | Honey Birdette rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 63.8K | 1.3% | 8 | 301K | 6.2% | 4 | | Nov 2025 | 79K | 1.4% | 8 | 301K | 5.2% | 4 | | Dec 2025 | 72K | 1.1% | 8 | 301K | 4.5% | 4 | | Jan 2026 | 78K | 1.3% | 8 | 246K | 4.2% | 4 | | Feb 2026 | 64.6K | 1.5% | 8 | 246K | 5.9% | 4 | | Mar 2026 | 65.6K | 1.6% | 7 | 246K | 6% | 4 | | Apr 2026 | 58.6K | 1.7% | 8 | 201K | 5.9% | 4 | | May 2026 | 71.6K | 1.7% | 8 | 246K | 6% | 4 | | Jun 2026 | 65.6K | 1.6% | 8 | 246K | 6.1% | 4 | | Jul 2026 | 79K | 1.9% | 7 | 246K | 5.9% | 4 | | Aug 2026 | 79K | 1.9% | 7 | 246K | 6% | 4 | | Sep 2026 | 58.6K | 1.4% | 8 | 246K | 6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Aerie’s and Honey Birdette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aerie**: Measured on the search terms “aerie bra”, “aerie bralette” and “aerie underwear”, summed into one figure. - **Honey Birdette**: Measured on the search term “honey birdette”. - [Aerie profile](/demand/global-en/brands/aerie) - [Honey Birdette profile](/demand/global-en/brands/honey-birdette) - [All lingerie brands worldwide](/demand/global-en/categories/lingerie-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aerie or Honey Birdette more popular in search? In September 2026, Honey Birdette had more branded searches than Aerie among lingerie brands worldwide. Honey Birdette had about 246,000 branded searches, while Aerie had 58,600. Honey Birdette made up 6% of all lingerie brand searches we track, and Aerie accounted for 1.4%. ## Cite this page Brandwave. "Aerie vs Honey Birdette: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aerie-vs-honey-birdette This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aerie-vs-honey-birdette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.