--- title: "Aera vs Bath & Body Works: Which is searched more?" description: "Is Aera or Bath & Body Works more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diffuser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aera-vs-bath-body-works" publisher: "Brandwave" --- # Aera vs Bath & Body Works: Which is searched more? Is Aera or Bath & Body Works more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diffuser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aera and Bath & Body Works - **Competitive set**: Diffuser brands - **Market**: Global - **Month measured**: Sep 2026 - **Aera Share of Search**: 0.03% - **Bath & Body Works Share of Search**: 80.9% ## Is Aera or Bath & Body Works more popular in search? - In September 2026, Bath & Body Works had more branded searches than Aera among diffuser brands worldwide. Bath & Body Works had about 6.3 million branded searches, while Aera had 2,400. Bath & Body Works made up 80.9% of all diffuser brand searches we track, and Aera accounted for 0.03%. - Bath & Body Works was ahead of Aera in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aera’s share of searches among diffuser brands worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, Bath & Body Works’ share of searches among diffuser brands worldwide moved from 78.3% to 80.9%, and its estimated monthly branded searches held steady at 6.3M. ## Top diffuser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aera was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bath & Body Works did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitruvi | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Pura | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Diptyque | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Aera | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Neom | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bath & Body Works | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yankee Candle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Muji | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about diffuser brands - Asked ChatGPT "Which diffuser brand should I buy?": 1. Vitruvi, 2. Pura - Asked ChatGPT "What are the best diffuser brands?": 1. Vitruvi, 2. Aera, 3. Pura, 4. Neom - Asked ChatGPT "What's the best diffuser brand for home fragrance?": 1. Diptyque, 2. Pura, 3. Neom, 4. Aera - Searched Google, AI Overview "essential oil diffuser": named none of the brands we track - Searched Google, AI Overview "aroma diffuser": named none of the brands we track Not named in any answer: Bath & Body Works, Yankee Candle and Muji. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for diffuser brands worldwide in September 2026? - In September 2026, Bath & Body Works lost share of searches among diffuser brands worldwide, from 82.1% to 80.9%. ## Month by month | Month | Aera estimated searches | Aera Share of Search | Aera rank | Bath & Body Works estimated searches | Bath & Body Works Share of Search | Bath & Body Works rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.03% | 8 | 6.3M | 78.3% | 1 | | Nov 2025 | 2.9K | 0.02% | 8 | 11.3M | 81.4% | 1 | | Dec 2025 | 2.9K | 0.02% | 8 | 13.9M | 82.7% | 1 | | Jan 2026 | 2.9K | 0.04% | 7 | 5.1M | 77.6% | 1 | | Feb 2026 | 2.4K | 0.04% | 7 | 5.1M | 82% | 1 | | Mar 2026 | 2.4K | 0.04% | 7 | 5.1M | 80% | 1 | | Apr 2026 | 2.4K | 0.04% | 7 | 5.1M | 82.9% | 1 | | May 2026 | 2.4K | 0.04% | 7 | 5.1M | 80.9% | 1 | | Jun 2026 | 2.4K | 0.03% | 7 | 6.3M | 84% | 1 | | Jul 2026 | 2.4K | 0.04% | 7 | 5.1M | 80.9% | 1 | | Aug 2026 | 2.9K | 0.04% | 7 | 6.3M | 82.1% | 1 | | Sep 2026 | 2.4K | 0.03% | 7 | 6.3M | 80.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Aera’s and Bath & Body Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aera**: Measured on the search term “aera diffuser”. - **Bath & Body Works**: Measured on the search terms “bath and body works” and “bath body works”, summed into one figure. - [Aera profile](/demand/global-en/brands/aera) - [Bath & Body Works profile](/demand/global-en/brands/bath-body-works) - [All diffuser brands worldwide](/demand/global-en/categories/diffuser-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aera or Bath & Body Works more popular in search? In September 2026, Bath & Body Works had more branded searches than Aera among diffuser brands worldwide. Bath & Body Works had about 6.3 million branded searches, while Aera had 2,400. Bath & Body Works made up 80.9% of all diffuser brand searches we track, and Aera accounted for 0.03%. ## Cite this page Brandwave. "Aera vs Bath & Body Works: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aera-vs-bath-body-works This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aera-vs-bath-body-works. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.