--- title: "Aer vs Fjällräven: Which is searched more?" description: "Is Aer or Fjällräven more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aer-bags-vs-fjallraven" publisher: "Brandwave" --- # Aer vs Fjällräven: Which is searched more? Is Aer or Fjällräven more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aer and Fjällräven - **Competitive set**: Backpack brands - **Market**: Global - **Month measured**: Sep 2026 - **Aer Share of Search**: 0.54% - **Fjällräven Share of Search**: 10.9% ## Is Aer or Fjällräven more popular in search? - In September 2026, Fjällräven had more branded searches than Aer among backpack brands worldwide. Fjällräven had about 673,000 branded searches, while Aer had 33,100. Fjällräven made up 10.9% of all backpack brand searches we track, and Aer accounted for 0.54%. - Fjällräven was ahead of Aer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aer’s share of searches among backpack brands worldwide moved from 0.32% to 0.54%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending September 2026, Fjällräven’s share of searches among backpack brands worldwide moved from 7.9% to 10.9%, and its estimated monthly branded searches held steady at 673K. ## Top backpack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aer appeared in all five answers. Fjällräven was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Aer was listed before Fjällräven in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Osprey | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | The North Face | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | JanSport | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bellroy | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Peak Design | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | GORUCK | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Fjällräven | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Herschel | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Deuter | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | NOMATIC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about backpack brands - Asked ChatGPT "Which backpack brand should I buy?": 1. Osprey, 2. The North Face, 3. JanSport, 4. Aer, 5. Herschel, 6. Deuter - Asked ChatGPT "What are the best backpack brands?": 1. Osprey, 2. Peak Design, 3. Aer, 4. The North Face, 5. JanSport, 6. Fjällräven, 7. Herschel, 8. Deuter - Asked ChatGPT "What's the best backpack brand for everyday carry?": 1. Aer, 2. GORUCK, 3. Bellroy, 4. Osprey - Searched Google, AI Overview "backpack brands": 1. Aer, 2. Bellroy, 3. The North Face, 4. Osprey, 5. Fjällräven, 6. JanSport, 7. Herschel, 8. GORUCK, 9. Peak Design - Searched Google, AI Overview "best backpack": 1. The North Face, 2. Aer, 3. Osprey Not named in any answer: NOMATIC. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for backpack brands worldwide in September 2026? - In September 2026, Fjällräven overtook JanSport to rank 2nd among backpack brands worldwide, with 10.9% of the searches. - Estimated monthly branded searches for Aer worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026. ## Month by month | Month | Aer estimated searches | Aer Share of Search | Aer rank | Fjällräven estimated searches | Fjällräven Share of Search | Fjällräven rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 0.32% | 9 | 673K | 7.9% | 2 | | Nov 2025 | 40.5K | 0.3% | 9 | 1M | 7.4% | 2 | | Dec 2025 | 27.1K | 0.24% | 9 | 823K | 7.3% | 2 | | Jan 2026 | 27.1K | 0.29% | 9 | 673K | 7.1% | 2 | | Feb 2026 | 27.1K | 0.4% | 9 | 550K | 8.2% | 2 | | Mar 2026 | 33.1K | 0.6% | 9 | 550K | 9.9% | 2 | | Apr 2026 | 27.1K | 0.62% | 9 | 450K | 10.3% | 2 | | May 2026 | 33.1K | 0.63% | 9 | 550K | 10.5% | 2 | | Jun 2026 | 33.1K | 0.7% | 9 | 450K | 9.5% | 3 | | Jul 2026 | 33.1K | 0.51% | 9 | 550K | 8.5% | 3 | | Aug 2026 | 40.5K | 0.55% | 9 | 673K | 9.2% | 3 | | Sep 2026 | 33.1K | 0.54% | 9 | 673K | 10.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Aer’s and Fjällräven’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aer**: Measured on the search term “aer backpack”. - **Fjällräven**: Measured on the search term “fjallraven”. - [Aer profile](/demand/global-en/brands/aer-bags) - [Fjällräven profile](/demand/global-en/brands/fjallraven) - [All backpack brands worldwide](/demand/global-en/categories/backpack-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aer or Fjällräven more popular in search? In September 2026, Fjällräven had more branded searches than Aer among backpack brands worldwide. Fjällräven had about 673,000 branded searches, while Aer had 33,100. Fjällräven made up 10.9% of all backpack brand searches we track, and Aer accounted for 0.54%. ## Cite this page Brandwave. "Aer vs Fjällräven: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aer-bags-vs-fjallraven This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aer-bags-vs-fjallraven. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.