---
title: "Aer vs Bellroy: Which is more popular by branded search?"
description: "Which is more popular in search, Aer or Bellroy? Compare estimated monthly branded-search demand and Share of Search inside the Travel backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aer-bags-vs-bellroy"
publisher: "Brandwave"
---

# Aer vs Bellroy: Which is more popular by branded search?

Which is more popular in search, Aer or Bellroy? Compare estimated monthly branded-search demand and Share of Search inside the Travel backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aer and Bellroy
- **Competitive set**: Travel backpack brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Aer Share of Search**: 8.1%
- **Bellroy Share of Search**: 47.5%

## Which is more popular in search, Aer or Bellroy?

- In August 2026, Bellroy had more branded searches than Aer among travel backpack brands worldwide. Bellroy was estimated to have 274K branded searches compared to Aer’s 47K, and held a 47.5% Share of Search versus Aer’s 8.1%.
- Bellroy was ahead of Aer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aer’s estimated Share of Search among travel backpack brands worldwide moved from 6% to 8.1%, and its estimated monthly branded searches moved from 31.1K to 47K.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel backpack brands worldwide moved from 42.6% to 47.5%, and its estimated monthly branded searches moved from 220K to 274K.

## How did search popularity change for travel backpack brands worldwide in August 2026?

- Estimated monthly branded searches for Aer worldwide rose 51.3% over 11 measured months, from 31.1K to 47K in August 2026.
- Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.

## Month by month

| Month | Aer estimated searches | Aer Share of Search | Aer rank | Bellroy estimated searches | Bellroy Share of Search | Bellroy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 31.1K | 6% | 4 | 220K | 42.6% | 1 |
| Nov 2025 | 45.3K | 7.1% | 4 | 270K | 42.4% | 1 |
| Dec 2025 | 31.7K | 5.6% | 4 | 269K | 47.5% | 1 |
| Jan 2026 | 31.7K | 6.1% | 4 | 220K | 42.3% | 1 |
| Feb 2026 | 31K | 7.1% | 4 | 184K | 42% | 1 |
| Mar 2026 | 39.6K | 7.6% | 3 | 224K | 42.9% | 1 |
| Apr 2026 | 33.6K | 7% | 4 | 224K | 46.9% | 1 |
| May 2026 | 39.6K | 7.6% | 3 | 224K | 43% | 1 |
| Jun 2026 | 38.5K | 7.4% | 3 | 224K | 43.1% | 1 |
| Jul 2026 | 38.5K | 8% | 3 | 229K | 47.5% | 1 |
| Aug 2026 | 47K | 8.1% | 3 | 274K | 47.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aer’s and Bellroy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aer**: Measured on the search terms “aer backpack”, “aer travel backpack”, “aer travel pack”, “aersf com” and “travel backpack aer”, summed into one figure.
- **Bellroy**: Measured on the search terms “bellroy”, “bellroy backpack”, “bellroy com”, “bellroy travel backpack” and “travel backpack bellroy”, summed into one figure.

- [Aer profile](/demand/global-en/brands/aer-bags)
- [Bellroy profile](/demand/global-en/brands/bellroy)
- [All travel backpack brands worldwide](/demand/global-en/categories/travel-backpack-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aer or Bellroy?

In August 2026, Bellroy had more branded searches than Aer among travel backpack brands worldwide. Bellroy was estimated to have 274K branded searches compared to Aer’s 47K, and held a 47.5% Share of Search versus Aer’s 8.1%.

## Cite this page

Brandwave. "Aer vs Bellroy: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aer-bags-vs-bellroy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aer-bags-vs-bellroy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.