---
title: "Adyen vs Wise: Which is searched more?"
description: "Which is more popular in search, Adyen or Wise? Compare estimated monthly branded-search demand and Share of Search inside the Payment processors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adyen-vs-wise"
publisher: "Brandwave"
---

# Adyen vs Wise: Which is searched more?

Which is more popular in search, Adyen or Wise? Compare estimated monthly branded-search demand and Share of Search inside the Payment processors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adyen and Wise
- **Competitive set**: Payment processors
- **Market**: Global
- **Month measured**: Sep 2026
- **Adyen Share of Search**: 0.61%
- **Wise Share of Search**: 0.25%

## Which is more popular in search, Adyen or Wise?

- In September 2026, Adyen had more branded searches than Wise among payment processors worldwide. Adyen was estimated to have 174K branded searches compared to Wise’s 72.6K, and held a 0.61% Share of Search versus Wise’s 0.25%.
- Adyen was ahead of Wise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adyen’s estimated Share of Search among payment processors worldwide moved from 0.54% to 0.61%, and its estimated monthly branded searches held steady at 174K.
- Across the 12 months ending September 2026, Wise’s estimated Share of Search among payment processors worldwide moved from 0.18% to 0.25%, and its estimated monthly branded searches moved from 59.3K to 72.6K.

## How did search popularity change for payment processors worldwide in September 2026?

- In September 2026, Adyen rose from 5th to 4th among payment processors worldwide.
- Estimated monthly branded searches for Wise worldwide rose 22.4% over 12 measured months, from 59.3K to 72.6K in September 2026.

## Month by month

| Month | Adyen estimated searches | Adyen Share of Search | Adyen rank | Wise estimated searches | Wise Share of Search | Wise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 174K | 0.54% | 4 | 59.3K | 0.18% | 8 |
| Nov 2025 | 143K | 0.45% | 4 | 56.2K | 0.18% | 8 |
| Dec 2025 | 172K | 0.55% | 5 | 64K | 0.21% | 8 |
| Jan 2026 | 173K | 0.53% | 6 | 72.6K | 0.22% | 8 |
| Feb 2026 | 209K | 0.77% | 4 | 59.6K | 0.22% | 8 |
| Mar 2026 | 174K | 0.61% | 5 | 77.9K | 0.27% | 8 |
| Apr 2026 | 173K | 0.64% | 5 | 72.7K | 0.27% | 8 |
| May 2026 | 173K | 0.62% | 5 | 72.7K | 0.26% | 8 |
| Jun 2026 | 209K | 0.75% | 4 | 73K | 0.26% | 8 |
| Jul 2026 | 143K | 0.52% | 5 | 73K | 0.26% | 8 |
| Aug 2026 | 173K | 0.62% | 5 | 84.3K | 0.3% | 8 |
| Sep 2026 | 174K | 0.61% | 4 | 72.6K | 0.25% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Adyen’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adyen**: Measured on the search terms “adyen”, “adyen checkout”, “adyen for platform”, “adyen for platforms”, “adyen pay”, “adyen payment”, “adyen payment gateway”, “adyen payment gateways”, “adyen payment method”, “adyen payment methods”, “adyen payment platform”, “adyen payment processing”, “adyen payment processor”, “adyen payments”, “adyen terminals”, “checkout adyen”, “payment adyen”, “payment gateway adyen”, “payment method adyen” and “payment methods adyen”, summed into one figure.
- **Wise**: Measured on the search terms “transfer wise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise app”, “wise business” and “wise international payments”, summed into one figure.

- [Adyen profile](/demand/global-en/brands/adyen)
- [Wise profile](/demand/global-en/brands/wise)
- [All payment processors worldwide](/demand/global-en/categories/payment-processors): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adyen or Wise?

In September 2026, Adyen had more branded searches than Wise among payment processors worldwide. Adyen was estimated to have 174K branded searches compared to Wise’s 72.6K, and held a 0.61% Share of Search versus Wise’s 0.25%.

## Cite this page

Brandwave. "Adyen vs Wise: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adyen-vs-wise

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adyen-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.