--- title: "Adyen vs Toast: Which is searched more?" description: "Is Adyen or Toast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS terminal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adyen-vs-toast" publisher: "Brandwave" --- # Adyen vs Toast: Which is searched more? Is Adyen or Toast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS terminal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adyen and Toast - **Competitive set**: POS terminal brands - **Market**: Global - **Month measured**: Sep 2026 - **Adyen Share of Search**: 36.1% - **Toast Share of Search**: 8.9% ## Is Adyen or Toast more popular in search? - In September 2026, Adyen had more branded searches than Toast among POS terminal brands worldwide. Adyen had about 168,000 branded searches, while Toast had 41,500. Adyen made up 36.1% of all POS terminal brand searches we track, and Toast accounted for 8.9%. - Adyen was ahead of Toast in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adyen’s share of searches among POS terminal brands worldwide moved from 33.6% to 36.1%, and its estimated monthly branded searches moved from 167K to 168K. - Across the 12 months ending September 2026, Toast’s share of searches among POS terminal brands worldwide moved from 10% to 8.9%, and its estimated monthly branded searches moved from 49.9K to 41.5K. ## Top POS terminal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Toast was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Adyen did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Square | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Clover | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Toast | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Shopify POS | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Lightspeed | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Verifone | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Ingenico | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Adyen | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Newland | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about POS terminal brands - Asked ChatGPT "Which POS terminal brand should I use?": 1. Square, 2. Clover, 3. Toast, 4. Shopify POS - Asked ChatGPT "What are the best POS terminal brands?": 1. Square, 2. Clover, 3. Toast, 4. Shopify POS, 5. Lightspeed, 6. Verifone, 7. Ingenico - Asked ChatGPT "What's the best POS terminal brand for a checkout counter?": 1. Square, 2. Clover, 3. Toast, 4. Shopify POS - Searched Google, AI Overview "wireless pos terminal": 1. Square Not named in any answer: Adyen and Newland. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for POS terminal brands worldwide in September 2026? - In September 2026, Adyen gained share of searches among POS terminal brands worldwide, from 34.1% to 36.1%. - Estimated monthly branded searches for Toast worldwide fell 16.7% over 12 measured months, from 49.9K to 41.5K in September 2026. ## Month by month | Month | Adyen estimated searches | Adyen Share of Search | Adyen rank | Toast estimated searches | Toast Share of Search | Toast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 167K | 33.6% | 1 | 49.9K | 10% | 3 | | Nov 2025 | 137K | 31.1% | 1 | 41.2K | 9.3% | 3 | | Dec 2025 | 167K | 36.2% | 1 | 41.3K | 9% | 4 | | Jan 2026 | 167K | 32.9% | 1 | 49.9K | 9.8% | 3 | | Feb 2026 | 203K | 38.7% | 1 | 48.7K | 9.2% | 3 | | Mar 2026 | 168K | 31.5% | 1 | 50.5K | 9.5% | 3 | | Apr 2026 | 168K | 33.3% | 1 | 50.3K | 10% | 3 | | May 2026 | 167K | 32.5% | 1 | 50.2K | 9.7% | 3 | | Jun 2026 | 203K | 37.4% | 1 | 48.9K | 9% | 3 | | Jul 2026 | 138K | 29.4% | 1 | 43.1K | 9.2% | 3 | | Aug 2026 | 168K | 34.1% | 1 | 41.9K | 8.5% | 3 | | Sep 2026 | 168K | 36.1% | 1 | 41.5K | 8.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Adyen’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adyen**: Measured on the search terms “adyen”, “adyen checkout”, “adyen for platform”, “adyen for platforms”, “adyen pay”, “adyen payment”, “adyen payment gateways”, “adyen payment method”, “adyen payment platform”, “adyen payment processor”, “adyen terminal”, “adyen terminals”, “checkout adyen”, “payment adyen”, “payment gateway adyen”, “payment method adyen” and “payment methods adyen”, summed into one figure. - **Toast**: Measured on the search terms “handheld toast pos”, “pos toast”, “pos toast system”, “pos toasttab”, “toast point of sale”, “toast point of sale system”, “toast pos”, “toast pos app”, “toast pos company”, “toast pos demo”, “toast pos fees”, “toast pos handheld”, “toast pos hardware”, “toast pos kiosk”, “toast pos menu”, “toast pos printer”, “toast pos restaurant”, “toast pos sales”, “toast pos screen”, “toast pos software”, “toast pos system”, “toast pos systems”, “toast pos terminal”, “toast pos training”, “toast restaurant pos”, “toast tab pos” and “toasttab pos”, summed into one figure. - [Adyen profile](/demand/global-en/brands/adyen) - [Toast profile](/demand/global-en/brands/toast) - [All POS terminal brands worldwide](/demand/global-en/categories/pos-terminal-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adyen or Toast more popular in search? In September 2026, Adyen had more branded searches than Toast among POS terminal brands worldwide. Adyen had about 168,000 branded searches, while Toast had 41,500. Adyen made up 36.1% of all POS terminal brand searches we track, and Toast accounted for 8.9%. ## Cite this page Brandwave. "Adyen vs Toast: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adyen-vs-toast This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adyen-vs-toast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.