---
title: "Adyen vs SoFi: Which is searched more?"
description: "Is Adyen or SoFi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adyen-vs-sofi"
publisher: "Brandwave"
---

# Adyen vs SoFi: Which is searched more?

Is Adyen or SoFi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adyen and SoFi
- **Competitive set**: Fintech
- **Market**: Global
- **Month measured**: Sep 2026
- **Adyen Share of Search**: 3.8%
- **SoFi Share of Search**: 27.7%

## Is Adyen or SoFi more popular in search?

- In September 2026, SoFi had more branded searches than Adyen among fintech worldwide. SoFi had about 1.2 million branded searches, while Adyen had 167,000. SoFi made up 27.7% of all fintech searches we track, and Adyen accounted for 3.8%.
- SoFi was ahead of Adyen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adyen’s share of searches among fintech worldwide held steady at 3.8%, and its estimated monthly branded searches moved from 166K to 167K.
- Across the 12 months ending September 2026, SoFi’s share of searches among fintech worldwide held steady at 27.7%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for fintech worldwide in September 2026?

Neither Adyen nor SoFi moved beyond provider rounding among fintech in Sep 2026.

## Month by month

| Month | Adyen estimated searches | Adyen Share of Search | Adyen rank | SoFi estimated searches | SoFi Share of Search | SoFi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 166K | 3.8% | 3 | 1.2M | 27.7% | 2 |
| Nov 2025 | 136K | 3.3% | 3 | 1M | 24.2% | 2 |
| Dec 2025 | 166K | 4.5% | 3 | 1M | 27.2% | 2 |
| Jan 2026 | 166K | 3.7% | 3 | 1.2M | 27.6% | 2 |
| Feb 2026 | 202K | 4.8% | 3 | 1M | 23.6% | 2 |
| Mar 2026 | 166K | 3.3% | 3 | 1.2M | 24% | 2 |
| Apr 2026 | 166K | 3.7% | 3 | 1.2M | 27.4% | 2 |
| May 2026 | 166K | 3.7% | 3 | 1.2M | 27.5% | 2 |
| Jun 2026 | 202K | 4.5% | 3 | 1.2M | 27.3% | 2 |
| Jul 2026 | 136K | 3.1% | 3 | 1.2M | 27.8% | 2 |
| Aug 2026 | 166K | 3.8% | 3 | 1.2M | 27.6% | 2 |
| Sep 2026 | 167K | 3.8% | 3 | 1.2M | 27.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Adyen’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adyen**: Measured on the search terms “adyen”, “adyen checkout”, “adyen for platform”, “adyen for platforms”, “adyen pay”, “adyen payment”, “adyen payment gateways”, “adyen payment method”, “adyen payment platform”, “adyen payment processor”, “adyen terminals”, “checkout adyen”, “payment adyen”, “payment gateway adyen”, “payment method adyen” and “payment methods adyen”, summed into one figure.
- **SoFi**: Measured on the search term “sofi”.

- [Adyen profile](/demand/global-en/brands/adyen)
- [SoFi profile](/demand/global-en/brands/sofi)
- [All fintech worldwide](/demand/global-en/categories/fintech): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Adyen or SoFi more popular in search?

In September 2026, SoFi had more branded searches than Adyen among fintech worldwide. SoFi had about 1.2 million branded searches, while Adyen had 167,000. SoFi made up 27.7% of all fintech searches we track, and Adyen accounted for 3.8%.

## Cite this page

Brandwave. "Adyen vs SoFi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adyen-vs-sofi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adyen-vs-sofi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.