---
title: "Adyen vs Plaid: Which is more popular by branded search?"
description: "Which is more popular in search, Adyen or Plaid? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adyen-vs-plaid"
publisher: "Brandwave"
---

# Adyen vs Plaid: Which is more popular by branded search?

Which is more popular in search, Adyen or Plaid? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adyen and Plaid
- **Competitive set**: Fintech
- **Market**: Global
- **Month measured**: Aug 2026
- **Adyen Share of Search**: 4.7%
- **Plaid Share of Search**: 12.1%

## Which is more popular in search, Adyen or Plaid?

- In August 2026, Plaid had more branded searches than Adyen among fintech worldwide. Plaid was estimated to have 450K branded searches compared to Adyen’s 175K, and held a 12.1% Share of Search versus Adyen’s 4.7%.
- Plaid was ahead of Adyen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adyen’s estimated Share of Search among fintech worldwide moved from 4.8% to 4.7%, and its estimated monthly branded searches held steady at 175K.
- Across the 11 months ending August 2026, Plaid’s estimated Share of Search among fintech worldwide moved from 12.2% to 12.1%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for fintech worldwide in August 2026?

- In August 2026, Plaid gained estimated Share of Search among fintech worldwide, from 10.2% to 12.1%.
- In August 2026, Adyen gained estimated Share of Search among fintech worldwide, from 4% to 4.7%.

## Month by month

| Month | Adyen estimated searches | Adyen Share of Search | Adyen rank | Plaid estimated searches | Plaid Share of Search | Plaid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 175K | 4.8% | 3 | 450K | 12.2% | 2 |
| Nov 2025 | 144K | 3.7% | 3 | 673K | 17.4% | 2 |
| Dec 2025 | 173K | 5.3% | 3 | 550K | 16.8% | 2 |
| Jan 2026 | 174K | 4.7% | 3 | 450K | 12.2% | 2 |
| Feb 2026 | 210K | 5.7% | 3 | 368K | 10.1% | 2 |
| Mar 2026 | 176K | 4.1% | 3 | 368K | 8.6% | 2 |
| Apr 2026 | 174K | 4.8% | 3 | 368K | 10.2% | 2 |
| May 2026 | 174K | 4.8% | 3 | 368K | 10.1% | 2 |
| Jun 2026 | 210K | 5.7% | 3 | 368K | 9.9% | 2 |
| Jul 2026 | 144K | 4% | 3 | 368K | 10.2% | 2 |
| Aug 2026 | 175K | 4.7% | 3 | 450K | 12.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adyen’s and Plaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adyen**: Measured on the search terms “adyen”, “adyen checkout”, “adyen for platform”, “adyen for platforms”, “adyen pay”, “adyen payment”, “adyen payment gateway”, “adyen payment gateways”, “adyen payment method”, “adyen payment methods”, “adyen payment platform”, “adyen payment processing”, “adyen payment processor”, “adyen payments”, “adyen terminal”, “adyen terminals”, “checkout adyen”, “payment adyen”, “payment gateway adyen”, “payment method adyen” and “payment methods adyen”, summed into one figure.
- **Plaid**: Measured on the search term “plaid”.

- [Adyen profile](/demand/global-en/brands/adyen)
- [Plaid profile](/demand/global-en/brands/plaid)
- [All fintech worldwide](/demand/global-en/categories/fintech): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adyen or Plaid?

In August 2026, Plaid had more branded searches than Adyen among fintech worldwide. Plaid was estimated to have 450K branded searches compared to Adyen’s 175K, and held a 12.1% Share of Search versus Adyen’s 4.7%.

## Cite this page

Brandwave. "Adyen vs Plaid: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/adyen-vs-plaid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adyen-vs-plaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.