---
title: "Advocate vs Simparica: Which is searched more?"
description: "Which is more popular in search, Advocate or Simparica? Compare estimated monthly branded-search demand and Share of Search inside the Flea, tick and worm treatment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/advocate-vs-simparica"
publisher: "Brandwave"
---

# Advocate vs Simparica: Which is searched more?

Which is more popular in search, Advocate or Simparica? Compare estimated monthly branded-search demand and Share of Search inside the Flea, tick and worm treatment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Advocate and Simparica
- **Competitive set**: Flea, tick and worm treatment brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Advocate Share of Search**: 0.04%
- **Simparica Share of Search**: 12.9%

## Which is more popular in search, Advocate or Simparica?

- In September 2026, Simparica had more branded searches than Advocate among flea, tick and worm treatment brands worldwide. Simparica was estimated to have 135K branded searches compared to Advocate’s 440, and held a 12.9% Share of Search versus Advocate’s 0.04%.
- Simparica was ahead of Advocate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Advocate’s estimated Share of Search among flea, tick and worm treatment brands worldwide moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 680 to 440.
- Across the 12 months ending September 2026, Simparica’s estimated Share of Search among flea, tick and worm treatment brands worldwide moved from 13.9% to 12.9%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for flea, tick and worm treatment brands worldwide in September 2026?

- Estimated monthly branded searches for Advocate worldwide fell 35.3% over 12 measured months, from 680 to 440 in September 2026.
- Estimated monthly branded searches for Simparica worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Month by month

| Month | Advocate estimated searches | Advocate Share of Search | Advocate rank | Simparica estimated searches | Simparica Share of Search | Simparica rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 680 | 0.06% | 9 | 165K | 13.9% | 3 |
| Nov 2025 | 520 | 0.05% | 9 | 135K | 12.7% | 3 |
| Dec 2025 | 440 | 0.04% | 9 | 135K | 13.5% | 3 |
| Jan 2026 | 440 | 0.04% | 9 | 135K | 12.6% | 3 |
| Feb 2026 | 370 | 0.04% | 9 | 135K | 13.9% | 3 |
| Mar 2026 | 530 | 0.04% | 9 | 201K | 13.8% | 3 |
| Apr 2026 | 440 | 0.03% | 9 | 201K | 14% | 3 |
| May 2026 | 420 | 0.03% | 9 | 201K | 15.4% | 3 |
| Jun 2026 | 430 | 0.04% | 9 | 165K | 14.3% | 3 |
| Jul 2026 | 440 | 0.04% | 9 | 165K | 15.3% | 3 |
| Aug 2026 | 420 | 0.04% | 9 | 135K | 12.9% | 3 |
| Sep 2026 | 440 | 0.04% | 9 | 135K | 12.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Advocate’s and Simparica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Advocate**: Measured on the search terms “advocate flea” and “advocate treatment”, summed into one figure.
- **Simparica**: Measured on the search term “simparica”.

- [Advocate profile](/demand/global-en/brands/advocate)
- [Simparica profile](/demand/global-en/brands/simparica)
- [All flea, tick and worm treatment brands worldwide](/demand/global-en/categories/pet-parasite-treatment-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Advocate or Simparica?

In September 2026, Simparica had more branded searches than Advocate among flea, tick and worm treatment brands worldwide. Simparica was estimated to have 135K branded searches compared to Advocate’s 440, and held a 12.9% Share of Search versus Advocate’s 0.04%.

## Cite this page

Brandwave. "Advocate vs Simparica: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/advocate-vs-simparica

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/advocate-vs-simparica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.