---
title: "AdvertiseCast vs Gumball: Which is searched more?"
description: "Which is more popular in search, AdvertiseCast or Gumball? Compare estimated monthly branded-search demand and Share of Search inside the Podcast sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/advertisecast-vs-gumball"
publisher: "Brandwave"
---

# AdvertiseCast vs Gumball: Which is searched more?

Which is more popular in search, AdvertiseCast or Gumball? Compare estimated monthly branded-search demand and Share of Search inside the Podcast sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AdvertiseCast and Gumball
- **Competitive set**: Podcast sponsorship marketplaces
- **Market**: Global
- **Month measured**: Sep 2026
- **AdvertiseCast Share of Search**: 17%
- **Gumball Share of Search**: 9.4%

## Which is more popular in search, AdvertiseCast or Gumball?

- In September 2026, AdvertiseCast had more branded searches than Gumball among podcast sponsorship marketplaces worldwide. AdvertiseCast was estimated to have 90 branded searches compared to Gumball’s 50, and held a 17% Share of Search versus Gumball’s 9.4%.
- AdvertiseCast was ahead of Gumball in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AdvertiseCast’s estimated Share of Search among podcast sponsorship marketplaces worldwide held steady at 17%, and its estimated monthly branded searches moved from 170 to 90.
- Across the 12 months ending September 2026, Gumball’s estimated Share of Search among podcast sponsorship marketplaces worldwide moved from 11% to 9.4%, and its estimated monthly branded searches moved from 110 to 50.

## How did search popularity change for podcast sponsorship marketplaces worldwide in September 2026?

- In September 2026, AdvertiseCast lost estimated Share of Search among podcast sponsorship marketplaces worldwide, from 20.3% to 17%.
- In September 2026, Gumball lost estimated Share of Search among podcast sponsorship marketplaces worldwide, from 10.1% to 9.4%.

## Month by month

| Month | AdvertiseCast estimated searches | AdvertiseCast Share of Search | AdvertiseCast rank | Gumball estimated searches | Gumball Share of Search | Gumball rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | 17% | 2 | 110 | 11% | 3 |
| Nov 2025 | 140 | 15.1% | 2 | 70 | 7.5% | 3 |
| Dec 2025 | 170 | 17.7% | 2 | 70 | 7.3% | 3 |
| Jan 2026 | 210 | 20.2% | 2 | 110 | 10.6% | 3 |
| Feb 2026 | 210 | 20.2% | 2 | 110 | 10.6% | 3 |
| Mar 2026 | 260 | 24.3% | 2 | 90 | 8.4% | 3 |
| Apr 2026 | 170 | 20.5% | 2 | 70 | 8.4% | 3 |
| May 2026 | 140 | 20.9% | 2 | 50 | 7.5% | 3 |
| Jun 2026 | 140 | 17.5% | 2 | 70 | 8.8% | 3 |
| Jul 2026 | 170 | 23% | 2 | 90 | 12.2% | 3 |
| Aug 2026 | 140 | 20.3% | 2 | 70 | 10.1% | 3 |
| Sep 2026 | 90 | 17% | 2 | 50 | 9.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using AdvertiseCast’s and Gumball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AdvertiseCast**: Measured on the search term “advertisecast”.
- **Gumball**: Measured on the search term “gumball podcast”.

- [AdvertiseCast profile](/demand/global-en/brands/advertisecast)
- [Gumball profile](/demand/global-en/brands/gumball)
- [All podcast sponsorship marketplaces worldwide](/demand/global-en/categories/podcast-sponsorship-marketplaces): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AdvertiseCast or Gumball?

In September 2026, AdvertiseCast had more branded searches than Gumball among podcast sponsorship marketplaces worldwide. AdvertiseCast was estimated to have 90 branded searches compared to Gumball’s 50, and held a 17% Share of Search versus Gumball’s 9.4%.

## Cite this page

Brandwave. "AdvertiseCast vs Gumball: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/advertisecast-vs-gumball

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/advertisecast-vs-gumball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.