--- title: "Adverity vs Google Analytics: Which is searched more?" description: "Is Adverity or Google Analytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adverity-vs-google-analytics" publisher: "Brandwave" --- # Adverity vs Google Analytics: Which is searched more? Is Adverity or Google Analytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adverity and Google Analytics - **Competitive set**: Marketing analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Adverity Share of Search**: 0.17% - **Google Analytics Share of Search**: 17.8% ## Is Adverity or Google Analytics more popular in search? - In September 2026, Google Analytics had more branded searches than Adverity among marketing analytics platforms worldwide. Google Analytics had about 466,000 branded searches, while Adverity had 4,400. Google Analytics made up 17.8% of all marketing analytics platform searches we track, and Adverity accounted for 0.17%. - Google Analytics was ahead of Adverity in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adverity’s share of searches among marketing analytics platforms worldwide moved from 0.2% to 0.17%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Google Analytics’ share of searches among marketing analytics platforms worldwide moved from 10.3% to 17.8%, and its estimated monthly branded searches moved from 275K to 466K. ## Top marketing analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Analytics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adverity did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | HubSpot | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | AgencyAnalytics | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Supermetrics | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Triple Whale | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Looker Studio | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Funnel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Adverity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dataslayer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TapClicks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarisights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing analytics platforms - Asked ChatGPT "Which marketing analytics platform should I use?": 1. Google Analytics, 2. HubSpot, 3. Triple Whale, 4. Mixpanel, 5. Supermetrics - Asked ChatGPT "What are the best marketing analytics platforms?": 1. Google Analytics, 2. HubSpot, 3. Mixpanel, 4. Triple Whale, 5. Funnel, 6. Looker Studio - Asked ChatGPT "What's the best marketing analytics platform for cross-channel reporting?": 1. Supermetrics, 2. Funnel, 3. AgencyAnalytics, 4. Triple Whale, 5. Looker Studio - Searched Google, AI Overview "marketing analytics platform": 1. Google Analytics, 2. HubSpot, 3. Looker Studio - Searched Google, AI Overview "marketing reporting software": 1. AgencyAnalytics, 2. Looker Studio, 3. Supermetrics Not named in any answer: Adverity, Dataslayer, TapClicks and Clarisights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing analytics platforms worldwide in September 2026? - Estimated monthly branded searches for Google Analytics worldwide rose 69.5% over 12 measured months, from 275K to 466K in September 2026. - Estimated monthly branded searches for Adverity worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Adverity estimated searches | Adverity Share of Search | Adverity rank | Google Analytics estimated searches | Google Analytics Share of Search | Google Analytics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 0.2% | 8 | 275K | 10.3% | 3 | | Nov 2025 | 5.4K | 0.23% | 8 | 275K | 11.8% | 3 | | Dec 2025 | 4.4K | 0.22% | 8 | 226K | 11.3% | 3 | | Jan 2026 | 4.4K | 0.17% | 8 | 275K | 10.7% | 3 | | Feb 2026 | 4.4K | 0.2% | 8 | 275K | 12.2% | 3 | | Mar 2026 | 4.4K | 0.17% | 8 | 381K | 14.3% | 3 | | Apr 2026 | 4.4K | 0.17% | 8 | 381K | 14.5% | 3 | | May 2026 | 4.4K | 0.19% | 8 | 336K | 14.6% | 3 | | Jun 2026 | 4.4K | 0.17% | 8 | 381K | 14.4% | 3 | | Jul 2026 | 3.6K | 0.15% | 8 | 411K | 17.3% | 3 | | Aug 2026 | 3.6K | 0.16% | 8 | 411K | 18.2% | 3 | | Sep 2026 | 4.4K | 0.17% | 8 | 466K | 17.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Adverity’s and Google Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adverity**: Measured on the search term “adverity”. - **Google Analytics**: Measured on the search terms “ga4” and “google analytics 4”, summed into one figure. - [Adverity profile](/demand/global-en/brands/adverity) - [Google Analytics profile](/demand/global-en/brands/google-analytics) - [All marketing analytics platforms worldwide](/demand/global-en/categories/marketing-analytics-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adverity or Google Analytics more popular in search? In September 2026, Google Analytics had more branded searches than Adverity among marketing analytics platforms worldwide. Google Analytics had about 466,000 branded searches, while Adverity had 4,400. Google Analytics made up 17.8% of all marketing analytics platform searches we track, and Adverity accounted for 0.17%. ## Cite this page Brandwave. "Adverity vs Google Analytics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adverity-vs-google-analytics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adverity-vs-google-analytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.