--- title: "Adverity vs Airbyte: Which is searched more?" description: "Is Adverity or Airbyte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/adverity-vs-airbyte" publisher: "Brandwave" --- # Adverity vs Airbyte: Which is searched more? Is Adverity or Airbyte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adverity and Airbyte - **Competitive set**: Marketing data integration platforms - **Market**: Global - **Month measured**: Sep 2026 - **Adverity Share of Search**: 2.6% - **Airbyte Share of Search**: 13.3% ## Is Adverity or Airbyte more popular in search? - In September 2026, Airbyte had more branded searches than Adverity among marketing data integration platforms worldwide. Airbyte had about 22,200 branded searches, while Adverity had 4,400. Airbyte made up 13.3% of all marketing data integration platform searches we track, and Adverity accounted for 2.6%. - Airbyte was ahead of Adverity in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adverity’s share of searches among marketing data integration platforms worldwide moved from 3.4% to 2.6%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Airbyte’s share of searches among marketing data integration platforms worldwide moved from 25.3% to 13.3%, and its estimated monthly branded searches moved from 40.5K to 22.2K. ## Top marketing data integration platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Airbyte was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adverity did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Supermetrics | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Funnel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Fivetran | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Airbyte | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hightouch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Improvado | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Windsor.ai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adverity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing data integration platforms - Asked ChatGPT "Which marketing data integration platform should I use?": 1. Supermetrics, 2. Fivetran, 3. Funnel, 4. Airbyte, 5. Hightouch - Asked ChatGPT "What are the best marketing data integration platforms?": 1. Funnel, 2. Supermetrics, 3. Improvado, 4. Fivetran, 5. Airbyte, 6. Hightouch - Asked ChatGPT "What's the best marketing data integration platform for multi-channel data?": 1. Funnel, 2. Supermetrics, 3. Fivetran, 4. Airbyte - Searched Google, AI Overview "best data integration platform": 1. Fivetran, 2. Airbyte - Searched Google, AI Overview "marketing data pipeline": 1. Supermetrics, 2. Funnel, 3. Hightouch Not named in any answer: Windsor.ai and Adverity. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing data integration platforms worldwide in September 2026? - In September 2026, Airbyte lost share of searches among marketing data integration platforms worldwide, from 15% to 13.3%. - Estimated monthly branded searches for Adverity worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Adverity estimated searches | Adverity Share of Search | Adverity rank | Airbyte estimated searches | Airbyte Share of Search | Airbyte rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 3.4% | 5 | 40.5K | 25.3% | 2 | | Nov 2025 | 5.4K | 4.2% | 5 | 33.1K | 26% | 2 | | Dec 2025 | 4.4K | 4.2% | 5 | 27.1K | 26% | 2 | | Jan 2026 | 4.4K | 3.5% | 5 | 33.1K | 26.1% | 2 | | Feb 2026 | 4.4K | 3.4% | 5 | 33.1K | 25.7% | 2 | | Mar 2026 | 4.4K | 3% | 5 | 33.1K | 22.8% | 2 | | Apr 2026 | 4.4K | 3% | 5 | 33.1K | 22.3% | 2 | | May 2026 | 4.4K | 2.9% | 5 | 27.1K | 18.1% | 3 | | Jun 2026 | 4.4K | 2.7% | 5 | 27.1K | 16.6% | 4 | | Jul 2026 | 3.6K | 2.2% | 5 | 27.1K | 16.8% | 4 | | Aug 2026 | 3.6K | 2.4% | 5 | 22.2K | 15% | 4 | | Sep 2026 | 4.4K | 2.6% | 5 | 22.2K | 13.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Adverity’s and Airbyte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adverity**: Measured on the search term “adverity”. - **Airbyte**: Measured on the search term “airbyte”. - [Adverity profile](/demand/global-en/brands/adverity) - [Airbyte profile](/demand/global-en/brands/airbyte) - [All marketing data integration platforms worldwide](/demand/global-en/categories/marketing-data-integration-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adverity or Airbyte more popular in search? In September 2026, Airbyte had more branded searches than Adverity among marketing data integration platforms worldwide. Airbyte had about 22,200 branded searches, while Adverity had 4,400. Airbyte made up 13.3% of all marketing data integration platform searches we track, and Adverity accounted for 2.6%. ## Cite this page Brandwave. "Adverity vs Airbyte: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adverity-vs-airbyte This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adverity-vs-airbyte. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.