--- title: "Advance Auto Parts vs O'Reilly Auto Parts: Which is searched more?" description: "Which is more popular in search, Advance Auto Parts or O'Reilly Auto Parts? Compare estimated monthly branded-search demand and Share of Search inside the Auto parts retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/advance-auto-parts-vs-oreilly-auto-parts" publisher: "Brandwave" --- # Advance Auto Parts vs O'Reilly Auto Parts: Which is searched more? Which is more popular in search, Advance Auto Parts or O'Reilly Auto Parts? Compare estimated monthly branded-search demand and Share of Search inside the Auto parts retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Advance Auto Parts and O'Reilly Auto Parts - **Competitive set**: Auto parts retailers - **Market**: Global - **Month measured**: Aug 2026 - **Advance Auto Parts Share of Search**: 13.8% - **O'Reilly Auto Parts Share of Search**: 16.8% ## Which is more popular in search, Advance Auto Parts or O'Reilly Auto Parts? - In August 2026, O'Reilly Auto Parts had more branded searches than Advance Auto Parts among auto parts retailers worldwide. O'Reilly Auto Parts was estimated to have 4.1M branded searches compared to Advance Auto Parts’ 3.4M, and held a 16.8% Share of Search versus Advance Auto Parts’ 13.8%. - O'Reilly Auto Parts was ahead of Advance Auto Parts in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Advance Auto Parts’ estimated Share of Search among auto parts retailers worldwide moved from 13.7% to 13.8%, and its estimated monthly branded searches held steady at 3.4M. - Across the 11 months ending August 2026, O'Reilly Auto Parts’ estimated Share of Search among auto parts retailers worldwide held steady at 16.8%, and its estimated monthly branded searches held steady at 4.1M. ## How did search popularity change for auto parts retailers worldwide in August 2026? Neither Advance Auto Parts nor O'Reilly Auto Parts moved beyond provider rounding among auto parts retailers in Aug 2026. ## Month by month | Month | Advance Auto Parts estimated searches | Advance Auto Parts Share of Search | Advance Auto Parts rank | O'Reilly Auto Parts estimated searches | O'Reilly Auto Parts Share of Search | O'Reilly Auto Parts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 13.7% | 3 | 4.1M | 16.8% | 2 | | Nov 2025 | 3.4M | 13.9% | 2 | 3.4M | 13.9% | 3 | | Dec 2025 | 3.4M | 14.4% | 2 | 3.4M | 14.4% | 3 | | Jan 2026 | 3.4M | 13.9% | 2 | 3.4M | 13.9% | 3 | | Feb 2026 | 3.4M | 14.5% | 2 | 3.4M | 14.5% | 3 | | Mar 2026 | 3.4M | 12.3% | 3 | 4.1M | 15.1% | 2 | | Apr 2026 | 3.4M | 13.8% | 3 | 4.1M | 16.8% | 2 | | May 2026 | 3.4M | 13.8% | 3 | 4.1M | 16.8% | 2 | | Jun 2026 | 3.4M | 14% | 3 | 4.1M | 17.1% | 2 | | Jul 2026 | 3.4M | 14% | 3 | 4.1M | 17.1% | 2 | | Aug 2026 | 3.4M | 13.8% | 3 | 4.1M | 16.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Advance Auto Parts’ and O'Reilly Auto Parts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Advance Auto Parts**: Measured on the search term “advance auto parts”. - **O'Reilly Auto Parts**: Measured on the search term “o'reilly auto parts”. - [Advance Auto Parts profile](/demand/global-en/brands/advance-auto-parts) - [O'Reilly Auto Parts profile](/demand/global-en/brands/oreilly-auto-parts) - [All auto parts retailers worldwide](/demand/global-en/categories/auto-parts-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Advance Auto Parts or O'Reilly Auto Parts? In August 2026, O'Reilly Auto Parts had more branded searches than Advance Auto Parts among auto parts retailers worldwide. O'Reilly Auto Parts was estimated to have 4.1M branded searches compared to Advance Auto Parts’ 3.4M, and held a 16.8% Share of Search versus Advance Auto Parts’ 13.8%. ## Cite this page Brandwave. "Advance Auto Parts vs O'Reilly Auto Parts: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/advance-auto-parts-vs-oreilly-auto-parts This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/advance-auto-parts-vs-oreilly-auto-parts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.