---
title: "ADT vs Google Nest: Which is searched more?"
description: "Which is more popular in search, ADT or Google Nest? Compare estimated monthly branded-search demand and Share of Search inside the Fire alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adt-vs-google-nest"
publisher: "Brandwave"
---

# ADT vs Google Nest: Which is searched more?

Which is more popular in search, ADT or Google Nest? Compare estimated monthly branded-search demand and Share of Search inside the Fire alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ADT and Google Nest
- **Competitive set**: Fire alarm brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ADT Share of Search**: 25.9%
- **Google Nest Share of Search**: 11.9%

## Which is more popular in search, ADT or Google Nest?

- In September 2026, ADT had more branded searches than Google Nest among fire alarm brands worldwide. ADT was estimated to have 535K branded searches compared to Google Nest’s 246K, and held a 25.9% Share of Search versus Google Nest’s 11.9%.
- ADT was ahead of Google Nest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ADT’s estimated Share of Search among fire alarm brands worldwide moved from 28.8% to 25.9%, and its estimated monthly branded searches moved from 667K to 535K.
- Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among fire alarm brands worldwide moved from 15.9% to 11.9%, and its estimated monthly branded searches moved from 368K to 246K.

## How did search popularity change for fire alarm brands worldwide in September 2026?

- In September 2026, Google Nest gained estimated Share of Search among fire alarm brands worldwide, from 11.4% to 11.9%.
- In September 2026, ADT lost estimated Share of Search among fire alarm brands worldwide, from 29.7% to 25.9%.

## Month by month

| Month | ADT estimated searches | ADT Share of Search | ADT rank | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 667K | 28.8% | 2 | 368K | 15.9% | 3 |
| Nov 2025 | 580K | 22.4% | 2 | 450K | 17.4% | 3 |
| Dec 2025 | 567K | 24.7% | 2 | 450K | 19.6% | 3 |
| Jan 2026 | 668K | 28.7% | 2 | 368K | 15.8% | 3 |
| Feb 2026 | 598K | 27.5% | 2 | 301K | 13.9% | 3 |
| Mar 2026 | 608K | 28.5% | 2 | 246K | 11.5% | 3 |
| Apr 2026 | 591K | 28% | 2 | 246K | 11.6% | 3 |
| May 2026 | 567K | 26.5% | 2 | 301K | 14.1% | 3 |
| Jun 2026 | 550K | 25.9% | 2 | 301K | 14.2% | 3 |
| Jul 2026 | 533K | 26% | 2 | 246K | 12% | 3 |
| Aug 2026 | 644K | 29.7% | 2 | 246K | 11.4% | 3 |
| Sep 2026 | 535K | 25.9% | 2 | 246K | 11.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using ADT’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ADT**: Measured on the search terms “adt”, “adt alarm”, “adt home security” and “adt security”, summed into one figure.
- **Google Nest**: Measured on the search term “google nest”.

- [ADT profile](/demand/global-en/brands/adt)
- [Google Nest profile](/demand/global-en/brands/google-nest)
- [All fire alarm brands worldwide](/demand/global-en/categories/fire-alarm-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ADT or Google Nest?

In September 2026, ADT had more branded searches than Google Nest among fire alarm brands worldwide. ADT was estimated to have 535K branded searches compared to Google Nest’s 246K, and held a 25.9% Share of Search versus Google Nest’s 11.9%.

## Cite this page

Brandwave. "ADT vs Google Nest: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adt-vs-google-nest

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adt-vs-google-nest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.