---
title: "ADT vs First Alert: Which is searched more?"
description: "Which is more popular in search, ADT or First Alert? Compare estimated monthly branded-search demand and Share of Search inside the Fire alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/adt-vs-first-alert"
publisher: "Brandwave"
---

# ADT vs First Alert: Which is searched more?

Which is more popular in search, ADT or First Alert? Compare estimated monthly branded-search demand and Share of Search inside the Fire alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ADT and First Alert
- **Competitive set**: Fire alarm brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ADT Share of Search**: 25.9%
- **First Alert Share of Search**: 1.3%

## Which is more popular in search, ADT or First Alert?

- In September 2026, ADT had more branded searches than First Alert among fire alarm brands worldwide. ADT was estimated to have 535K branded searches compared to First Alert’s 27.1K, and held a 25.9% Share of Search versus First Alert’s 1.3%.
- ADT was ahead of First Alert in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ADT’s estimated Share of Search among fire alarm brands worldwide moved from 28.8% to 25.9%, and its estimated monthly branded searches moved from 667K to 535K.
- Across the 12 months ending September 2026, First Alert’s estimated Share of Search among fire alarm brands worldwide moved from 0.96% to 1.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

## How did search popularity change for fire alarm brands worldwide in September 2026?

- In September 2026, ADT lost estimated Share of Search among fire alarm brands worldwide, from 29.7% to 25.9%.
- In September 2026, First Alert fell from 4th to 5th among fire alarm brands worldwide.

## Month by month

| Month | ADT estimated searches | ADT Share of Search | ADT rank | First Alert estimated searches | First Alert Share of Search | First Alert rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 667K | 28.8% | 2 | 22.2K | 0.96% | 5 |
| Nov 2025 | 580K | 22.4% | 2 | 22.2K | 0.86% | 5 |
| Dec 2025 | 567K | 24.7% | 2 | 22.2K | 0.97% | 5 |
| Jan 2026 | 668K | 28.7% | 2 | 27.1K | 1.2% | 5 |
| Feb 2026 | 598K | 27.5% | 2 | 18.1K | 0.83% | 5 |
| Mar 2026 | 608K | 28.5% | 2 | 22.2K | 1% | 5 |
| Apr 2026 | 591K | 28% | 2 | 22.2K | 1.1% | 5 |
| May 2026 | 567K | 26.5% | 2 | 18.1K | 0.85% | 5 |
| Jun 2026 | 550K | 25.9% | 2 | 22.2K | 1% | 5 |
| Jul 2026 | 533K | 26% | 2 | 22.2K | 1.1% | 5 |
| Aug 2026 | 644K | 29.7% | 2 | 27.1K | 1.3% | 4 |
| Sep 2026 | 535K | 25.9% | 2 | 27.1K | 1.3% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using ADT’s and First Alert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ADT**: Measured on the search terms “adt”, “adt alarm”, “adt home security” and “adt security”, summed into one figure.
- **First Alert**: Measured on the search term “first alert”.

- [ADT profile](/demand/global-en/brands/adt)
- [First Alert profile](/demand/global-en/brands/first-alert)
- [All fire alarm brands worldwide](/demand/global-en/categories/fire-alarm-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ADT or First Alert?

In September 2026, ADT had more branded searches than First Alert among fire alarm brands worldwide. ADT was estimated to have 535K branded searches compared to First Alert’s 27.1K, and held a 25.9% Share of Search versus First Alert’s 1.3%.

## Cite this page

Brandwave. "ADT vs First Alert: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/adt-vs-first-alert

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/adt-vs-first-alert. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.